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The Latest Breaking News from Fuji

The Fujifilm Instax mini LiPlay+ improves on its predecessor to deliver a great hybrid instant camera — and I can’t put it down

The Fujifilm Instax mini LiPlay+ features a dual-lens setup with a dedicated selfie camera, and it's a great 3-in-1 hybrid instant camera for fans of print.

Tom’s Guide

Fujifilm X-T30 III is finally here after four years: a 26MP family-friendly camera designed for everyday photography

Featuring a 26MP sensor, a film simulation dial, advanced autofocus, and Instax format shooting, the new Fujifilm X-T30 III sounds like a winner.

Tom’s Guide

I spent three hours with the new Fujifilm X-T30 III — this could be the mid-range mirrorless to beat

The successor to the Fujifilm X-T30 II is finally here and I spent three hours with the Fujifilm X-T30 III, here's my initial verdict.

Tom’s Guide

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Fujifilm X-T30 III hands-on review: a subtle update to Fuji’s entry-level X-T camera

A minor update sees the X-T30 III get a new processor – but keep the same low price

Digital Camera World

The Fujifilm X-T30 III is a smarter and faster upgrade for Fujifilm’s most affordable X-T camera

The latest X Processor 5 brings Fuji’s X-T30 series up to date – without raising the price

Digital Camera World

Fujifilm Fujinon Techno-Stabi TS-L 1640 binoculars review

Do these compact, portable, and practical image-stabilized binoculars, twinning a generous 16x magnification with a sizeable 40mm lens, find Fujifilm scaling a new peak?

Digital Camera World

I didn’t realize how much I loved the Fujifilm X-T50 until I photographed my trip to Iceland — and it blew me away

I took my favorite mirrorless camera on a trip to Iceland and the photos I took left me speechless.

Tom’s Guide

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If I bought the Fujifilm GFX Eterna 55, this is what I’d add first

Woden Camera has released an elite accessory system designed for rigging out the upcoming Fujifilm GFX Eterna 55

Digital Camera World

I’ve reviewed countless instant cameras — and the Fujifilm Instax mini Evo is a must-have

It's been a few years since the Fujifilm Instax mini Evo came out and I've tested many instant cameras since. But I can't stop using it.

Tom’s Guide

I just tested the $7,400 Hasselblad X2D II 100C — here's why it might just tempt me away from Fujifilm

The X2D II is the ultimate camera for high-end studio photography, with choice upgrades over its predecessor plus unparalleled color and dynamic range.

Tom’s Guide

I turned my Fujifilm X-T3 into an infrared wonder – and it's the best photography decision I've made in years

After giving my Fujifilm X-T3 an infrared conversion a few months ago, I've been exploring the world of IR photography –here's what I've learned.

TechRadar

Laowa brings its incredible fisheye zoom to Fujifilm GFX and Hasselblad medium-format camera users

An all-in-one circular fisheye and full-field fisheye effects - but the medium format mirrorless versions have forced Laowa to make compromises

Digital Camera World

The Fujifilm X-M5 finally delivers on the compact promise of the mirrorless camera

The Fujifilm X-M5 boasts modern specs in a body smaller than the Sony A6400; it’s the compact mirrorless camera that we’ve always been promised

Digital Camera World

Don’t throw away your old DSLR lenses! Here’s how I use my Nikon lenses on my mirrorless Fujifilm

Upgrading from DSLR to mirrorless and don't know what to do with your old lenses? Just get a lens adapter! Here's how to use one.

Tom’s Guide

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Digital Camera World

Fujifilm plans to expand its range of cameras, including more “concept cameras” like the X Half and GFX100RF

Fujifilm told investors that it plans to continue expanding its line of cameras, including more "concept cameras"

Fortune

TikTok's favorite camera will cost $200 more thanks to tariffs

Most increases will be closer to the $100-$150 range.

Tom’s Guide

I spent two weeks testing the Fujifilm X-E5 — it’s the perfect street camera let down by one glaring issue

The Fujifilm X-E5 is one of 2025's most anticipated cameras. It's a solid little street camera, undermined only by its exorbitant price.

Digital Camera World

The sexy Fujifilm GFX 100RF has this die‑hard Leica fanboy weak at the knees

The Fujifilm GFX 100RF: The camera that’s making a Leica fanboy weak at the knees

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Digital Camera World

Fujifilm's GFX100RF is the culmination of a 50-year quest to create the perfect fixed-lens medium-format camera

From tourist snapper to pocket digital powerhouse: the full history of Fujifilm's fixed-lens giants

Tom’s Guide

I tested the Fujifilm X half for two weeks — and some might think this one feature is a gimmick but it’s my favorite

The Fujifilm X half's Film Camera Mode is extremely fun and it emulates the analog experience.

TechRadar

I spent two weeks shooting with the Fujifilm X-E5, and there are solid reasons for its painful price hike

Fujifilm's latest X-series model blends the charm and compactness of the X100VI with the versatility of a mirrorless camera.

Tom’s Guide

I tested the Fujifilm X half — and it proves that specs aren't as important as having fun

The Fujifilm X half is a fun camera with film simulations and filters, and it takes lovely photos, making it great for (very) casual photography.

Digital Camera World

7Artisans Vision 50mm T1.05 review: I tried these cheap cinema lenses and was blown away by how they performed

I’ve often fallen for the idea that spending on high-end glass really pays off when it comes to your final results, but 7Artisans would suggest not

Digital Camera World

Fujifilm X-E5 hands-on review: a return to form

Fujifilm has listened to critics, and the Fujifilm X-E5 might just be the best in the line yet

Digital Camera World

Sigma 17-40mm f/1.8 DC | A review: a properly go-faster zoom lens that leaves others trailing in its wake

Forget ‘trinity’ zooms. The Sigma 17-40mm f/1.8 DC Art for APS-C Canon, Fujifilm, Sony and L-Mount is more than a full f/stop faster

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