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The Latest Breaking News from Fujifilm

This AI 'poetry camera' shoots haikus instead of photos – and that’s way more interesting than megapixels

This Instax-like camera is like a reverse AI image generator – image-to-text – printing words instead of pictures

TechRadar

Fujifilm GF 110mm f/2 R LM WR review: a perfect portrait prime for GFX cameras

The Fujifilm GF 110mm f/2 R LM WR has a focal length and aperture that make it perfect for portraiture with GFX medium format cameras.

Digital Camera World

Was it just a fad? Was the Fujifilm X100V just a poser camera?

A year ago, you couldn't get a Fujifilm X100V for love nor money – but now they're everywhere. Was it all just a fad?

Digital Camera World

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Fujifilm GF 100-200mm f/5.6 R LM OIS WR review: the only telephoto zoom in the GF lens line-up

The Fujifilm GF 100-200mm f/5.6 R LM OIS WR aims to give you telephoto reach with zoom versatility.

Digital Camera World

Fujifilm GF 45mm f/2.8 R WR review: A pimped-up prime with a classic effective focal length

The Fujifilm GF 45mm f/2.8 R WR is a great choice for everyday shooting with a GFX medium format camera.

Digital Camera World

Fujifilm GF 120mm f/4 Macro R LM OIS WR review: a powerful medium format lens ideally suited to extreme close-ups

If you’re ready for your close-up, the Fujifilm GF 120mm f/4 Macro R LM OIS WR is the medium format tool for the job, in more ways than one.

Digital Camera World

Viltrox AF 56mm f/1.7 review: a portrait lens at a price to make you smile

The portrait-friendly Viltrox AF 56mm f/1.7 prime lens for Fujifilm X and Nikon Z APS-C format cameras is insanely good value.

Digital Camera World

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Is Panasonic's new camera gunning for the Fujifilm X100VI and Leica Q3?

It looks like Panasonic's next camera will be aiming squarely at the Fujifilm X100VI and Leica Q3 when it launches this month

Digital Camera World

This £69 lens is irresistibly cheap… but is Pergear's 25mm f/1.7 any good?

Pergear has released a brand new 25mm f/1.7 APS-C lens for the exceptionally low price of £69

Digital Camera World

This $69 lens is irresistibly cheap – but is Pergear's 25mm f/1.7 any good?

Pergear has released a brand new 25mm f/1.7 APS-C lens for the exceptionally low price of $69

Digital Camera World

Fujifilm launches photography competition ahead of House of Photography grand reopening

Fujifilm's House of Photography is back, and to celebrate it has launched a UK-based photography competition

Digital Camera World

Looking for a Fujifilm X100VI or Leica Q3 alternative? Panasonic could soon launch a surprising full-frame compact rival

Rumored ‘new kind of Lumix’ camera could be the unexpected premium compact – without the Leica price tag – you need.

TechRadar

Should you still buy the Canon G7 X Mark III?

The Canon G7 X Mark III is still an impressive camera – but is it still worth it, in a world where the Fujifilm X100VI exists?

Digital Camera World

The camera you can't buy is now even better! First firmware for Fujifilm X100VI

The Fujifilm X100VI just got its first ever firmware update. What's new, on the camera that's so hot you can't actually buy one?

Digital Camera World

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Landscape Photographer of the Year reveals how to convey impressions in just one shot

Mik Dogherty gives pro advice, talks about the challenges behind his winning image and his essential gear

TechRadar

I sold all my Fujifilm gear and switched to Panasonic for this exclusive, little-known feature

Real Time LUTS gives you the exact edited look you like for photos and videos in-camera for preview and capture.

Digital Camera World

What the heck is happening with OM System's PEN cameras?

We were told that Olympus' style-conscious cameras would continue, but will OM System actually give us a new PEN?

Digital Camera World

"Something totally unexpected" is coming from Panasonic next month

"A completely new kind of [camera] model" is on the way from Panasonic in May, according to a new report… but what is it?

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Digital Camera World

The Fujifilm X-H2 is the latest camera to receive a bumper firmware update

New features and improved AF come to the Fujifilm X-H2 courtesy of the latest Kaizen firmware update

TechRadar

Fujifilm's next budget camera may house surprisingly powerful hardware

Fujifilm's rumored X-T50 will reportedly support in-body image stabilization and have a 40MP image sensor inside.

Digital Camera World

Make shooting street scenes a breeze with these camera settings

City breaks in the summer are a perfect time to practise street photography says Alistair Campbell

Digital Camera World

Peak Design goes wild with the new Coyote colorway!

Peak Design has released a new khaki color for its industry-leading camera straps

Digital Camera World

Fujifilm GF 63mm F2.8 R WR review: setting a new standard

This Fujifilm GF 63mm F2.8 R WR lens is the equivalent of a ‘nifty fifty’ for the medium format GFX camera system

Digital Camera World

There's a Fujifilm X Summit next month – so we're getting a new camera! But what?

Fujifilm announces an X Summit next month – which means that we're getting a new camera! But what will it be?

Digital Camera World

Nikon and Sony win twice as many trophies as Canon at the TIPA 2024 Awards

The best photography and imaging products have been named in the TIPA Awards – where Nikon and Sony did twice as well as Canon

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