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The Latest Breaking News from Fujinon

Fujifilm reveals its widest-ever zoom for its GFX camera system

The Fujinon GF19-35mmT3.5 PZ OIS WR becomes the second power zoom lens designed for the Fujifilm Eterna 55 medium-format cinema camera

Digital Camera World

This compact camera split opinions as the "worst" and "most nostalgic fun" model – now it wins a major design award

The Fujifilm X Half launched in 2025 – and became one of the most talked-about compact cameras on the market. Now, it's been recognized with a prestigious iF Design Award

Digital Camera World

These award-winning instant cameras are fun – and from as little as US$117, they make image sharing an experience again

The little Fujifilm Instax cameras just won a major industry design award, from special edition to budget-friendly instant shooters

Digital Camera World

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The highest resolution compact camera yet wins prestigious industry award for "embodying pure photographic pleasure"

The 102MP Fujifilm GFX100RF medium-format compact could replace your mirrorless camera – and it just won the iF Design Award

Digital Camera World

Top design industry award for US$16,500 world's first medium-format cinema camera – "a win for filmmakers and fans alike" – featuring 102MP open gate

When the Fujifilm GFX Eterna 55 launched last year, it made big headlines – now it wins a prestigious iF Design Award

Digital Camera World

WATCH LIVE: Fujifilm unveils 14 concept lenses – and you can vote on which you want to see released!

Fujifilm designers sharing 14 new lens ideas –and you can vote on which you'd like to see come to market. Watch the stream right here!

Digital Camera World

Fourth major photo award for striking Aoraki/Mount Cook aerial landscape shot, captured from an open airplane door...

Award-winning strike for a beautiful and important photograph, shot with a medium format camera marvel, featuring 102MP

Digital Camera World

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Got a Fujifilm for Christmas? I've been shooting Fuji for 10 years and these are the lenses you should buy

I've been shooting Fujifilm for a decade. If you've just got one for Christmas you might be wondering which lenses are worth your time. Allow me to help!

Tom’s Guide

Fuji GS645S Professional – how 6x4.5cm made medium format photography accessible to all

Inspiring the new digital Fujifilm GFX100RF is a long line of Fujifilm fixed-lens rollfilm cameras dating from the late 1970s

Digital Camera World

I tested the Fujifilm X-T30 III — here's why it's now my favorite entry-level camera

The Fujifilm X-T30 III is a modest upgrade over its predecessor, but still brings welcome improvements to core performance.

Tom’s Guide

Fujifilm Fujinon Techno-Stabi TS-L 2040 binoculars review

Does a bigger magnification than the simultaneously released TS-L 1640 make the 20x TS-L 2040 the new top dog among image-stabilized binoculars, or are they all bark and no bite?

Digital Camera World

Fujifilm Fujinon Techno-Stabi TS-L 1640 binoculars review

Do these compact, portable, and practical image-stabilized binoculars, twinning a generous 16x magnification with a sizeable 40mm lens, find Fujifilm scaling a new peak?

Digital Camera World

This pro exclusively shoots with Fujifilm to create this timeless black-and-white street photography

Discover how photographer Andy Parker built his career, and the gear he relies on to capture cities and street life in monochrome

Digital Camera World

This stunning photo of Belgrade was captured with a compact camera setup – the Fujifilm X-T30 and 23mm lens

Captured with the Fujifilm X-T30 and 23mm f/2, this striking winter photo reveals a peaceful, rarely seen side of Belgrade's historic architecture

Digital Camera World

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Digital Camera World

The wait is over! Here are the full specs and price for Fujifilm's first medium format cinema camera

The Fujifilm GFX Eterna 55 cine camera gets price, release date and full specs –alongside the new Fujinon GF 32-90mm T3.5 lens

Digital Camera World

"Not everyone will be receptive to your camera… For every 'no', there will be a 'yes' waiting to be found" says People Photographer of the Year

Maryam Firuzi traveled over 30,000 miles with her Fujifilm GFX to capture her award-winning project. Here's her advice and the gear she used to document diverse cultures

Digital Camera World

I had a good long look at the Fujifilm GFX Eterna at NAB, and this is what I learnt

I had a chance to inspect Fujifilm's upcoming GFX Eterna cinema camera at this year’s NAB Show 2025 and there are some more exciting updates, including the inclusion of internal variable NDs, hot swappable batteries and more

Digital Camera World

Fujifilm announces development of a new 30x zoom broadcast lens ahead of NAB 2025

The Fujinon LA30x7.8 BRM-XB2 from Fujifilm is set to be showcased at NAB 2025 in Las Vegas

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Digital Camera World

Fujifilm's new Fujinon TS-L 1640 and TS-L 2040 image-stabilized binoculars are brilliant for birdwatching

Whether it's falcons in the forest, lapwings at the lake, or great tits in the garden, these latest high-magnification binos help eliminate the shakes when watching wildlife

Digital Camera World

This monster Fujifilm camera can spot you from over 2 miles away

This awesome video shows off Fujifilm's 20-3200mm superzoom surveillance camera – just don't expect to be adding one to your holiday wishlist

Digital Camera World

Fujifilm Fujinon XF 16mm f/2.8 R WR review

The Fujinon XF 16mm f/2.8 R WR has a modest price and modest maximum aperture, but it’s a decent little lens

Digital Camera World

Fujifilm rolls out firmware for 3 X-mount zoom lenses

Fujifilm fixes minor bugs with free firmware updates

Digital Camera World

I bought an X-T5 and now my lenses aren't good enough. It's actually that serious

You can never have enough megapixels, right?

Digital Camera World

Enemy turned friend? Global digital photography market to grow – thanks to smartphones!

"The increasing number of smartphone users worldwide will drive the digital photography market going forward"

Digital Camera World

Fujifilm releases MAJOR firmware updates for X-T5, X-H2, X-H2S, and X-S20

Real Ace gets wider release and the autofocus fixes appear to be in direct response to a public outcry earlier this year

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