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The Latest Breaking News from EDO

Fubo Taps EDO to Measure Connected TV Advertising Engagement and Outcomes

Initial findings indicate that Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% according to EDO TV outcomes data

TV Tech

EDO is Measuring CTV Ad Outcomes On Fubo

Higher engagement found on Fubo than linear TV or competitive streaming platforms

Broadcasting & Cable

Santos' lawyer accuses expert of 'weaponising' heritage

Tiwi Islander Simon Munkara's Federal Court challenge to Santos' gas pipeline in the Timor Sea continues with anthropologists giving evidence.

AAP

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Study: Average Amazon Black Friday NFL Ad to Deliver $1.3M+ Worth of Media Value for Marketers

A new analysis from EDO found that advertisers will reap a "powerful return on investment" from the Black Friday contest between the New York Jets and Miami Dolphins

TV Tech

Report pokes holes in fuel company plans for net zero

An analysis of net-zero plans released by petrol companies have questioned their green claims, including their reliance on 'dirty' hydrogen and carbon offsets.

AAP

Travis Kelce’s Rumored Romance With Taylor Swift Boosts Brand Engagement

Pfizer and Campbell Soup see surge in searches and sales after dating rumors

Zenger

NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds

Thanksgiving day games were engaging for sponsors

Broadcasting & Cable

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Warner Bros. Discovery Sales Head Jon Steinlauf Joins Advanced Advertising Summit Lineup

Event set for September 11 in New York City

Multichannel News

Woodside faces Indigenous legal challenge to seismic blasting at WA gas site

Traditional owner alleges company failed to adequately consult on effect of Scarborough project blasting on sea country

The Guardian - AU

ACCC to compel companies to back up environmental claims with evidence

Australia’s competition watchdog publishes draft guidelines in a bid to stamp out greenwashing

The Guardian - AU

BBC America Is First Class for Travel Advertisers, EDO Finds

Southwest had most-engaging airline ads

Broadcasting & Cable

Nielsen, EDO Integrate Data on Viewership, Outcomes

Mutual clients will be able to better plan ad campaigns and measure their impact

Broadcasting & Cable

EDO Launches New Tool for Increasing ROI of TV Ad Campaigns

EDO’s new Creative Rotation Optimization outcomes-based solution is designed to drive TV campaign performance gains up to 20%

TV Tech

EDO Says New Creative Rotation Optimization Product Boosts Campaign Performance By Up To 20%

Advertisers can reallocate creative weight based on engagement signals

Broadcasting & Cable

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TV Tech

Netflix Partners With EDO to Deliver Outcomes Measurement

Netflix will use EDO to provide proof-of-performance insights and data to advertisers

Broadcasting & Cable

Upfronts: Netflix Says It Has Nearly 5 Million Users on Ad Tier

Netflix introduces presenting sponsorships and packages of its Top 10 shows

Broadcasting & Cable

Warner Bros. Discovery Adds Attribution Companies To Roster

605, ABCS Insights, EDO, Disqo LoopMe, Pilotly measure campaign effectiveness

The Guardian - AU

NSW irrigators to pay more than $500,000 after illegally taking nearly 2bn litres of water from river

Peter and Jane Harris were fined $60,000 and ordered to pay $448,260 in legal costs after two unsuccessful appeal attempts

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Daily Mirror

20 new UK restaurants given Michelin award for 'delicious but budget' food

Restaurants in Belfast, London, Bristol, Bath and Manchester are among those to be awarded Michelin Bib Gourmand status, in a sign of their delicious but affordable meals

Belfast Live

Bib Gourmand Award: Two Belfast restaurants added to Michelin's 'best value for money' guide

The Bib Gourmand Award is given to spots that offer a quality three-course meal at a reasonable price

Newcastle Herald

Property owners along the proposed Hunter Gas Pipeline route stand by their rights

The NSW Environment Defenders office estimates more than 400 landholders could be directly impacted by the proposed Hunter Gas Pipeline route.

The Guardian - AU

Greens push for federal ‘right to protest’ law after NSW jailing of Deanna ‘Violet’ Coco

Senator David Shoebridge hopes to ‘rebalance the scales of justice’ after states crack down on activists

Evening Standard

Europe hit by worst drought in at least 500 years as climate change fears grow

Europe is in the grip of its worst drought in at least 500 years, experts warned on Tuesday as fears grew over climate change.

ABC News

Torres Strait First Nations' Waratah Coal fight to be heard by Queensland Land Court on country

In a Queensland first, those opposed to a major coal mining project will give evidence on country and not just in the courtroom.

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