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The Latest Breaking News from dv

DV Stock Alert: What to Know as Nielsen Buys DoubleVerify in $2.15 Billion Deal

Nielsen’s $2.15 billion deal puts DoubleVerify in the spotlight. DV stock surges, but with analysts staying neutral, what should investors know before the acquisition?

McSweeney denies swearing at Foreign Office boss to speed up Mandelson vetting

McSweeney denies swearing at Foreign Office boss to speed up Mandelson vetting

Sir Keir Starmer’s former right-hand man said he was ‘wrong’ to advise him to appoint the peer, but did not take full responsibility for the decision.

Evening Standard

Bargain Alert on 3 Stocks Investors Have Oversold

Bargain Alert on 3 Stocks Investors Have Oversold

Amentum (AMTM), Gogo (GOGO), and DoubleVerify (DV) all sport RSI readings under 30 and bullish analyst targets, signaling potential rebound opportunities.

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Is Magnite a Top Pick in Digital Advertising?

Magnite (MGNI) exceeded expectations in its latest quarterly report and is forging ahead with strategic partnerships. However, is MGNI a top pick in the digital advertising space amidst stock volatility and valuation concerns? Read on to learn more….

DV Earns MRC Accreditation for CTV Viewability

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

DoubleVerify to Acquire Scibids for $125M

The deal for Scibids will expand DV’s AI-powered campaign optimization solutions

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DoubleVerify Expands Authentication to YouTube Shorts

DoubleVerify Expands Authentication to YouTube Shorts

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

DoubleVerify Working With Google To Measure YouTube Shorts

DoubleVerify Working With Google To Measure YouTube Shorts

Masthead and In-Feed video ads also authenticated

Broadcasting & Cable

Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud

Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud

Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions

DoubleVerify Extends Media Quality Authentication to Meta Reels

DoubleVerify Extends Media Quality Authentication to Meta Reels

The move will provide brands with DV’s leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory

DoubleVerify, TVision Partner on CTV Attention Measurement Offering

DoubleVerify, TVision Partner on CTV Attention Measurement Offering

Strategic alliance aims to improve CTV attention measurement, providing advertisers with analytics for better campaign performance

TVision, DoubleVerify Team Up To Bring Attention Metrics to CTV

TVision, DoubleVerify Team Up To Bring Attention Metrics to CTV

Beta version of integration to be available in second half of 2023

Broadcasting & Cable

DoubleVerify Launches DV Marketplace Suite

DoubleVerify Launches DV Marketplace Suite

Platforms can measure inventory quality to determine value

Broadcasting & Cable

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Study: CTV Ad Fraud Surges in 2022

There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify

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