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The Latest Breaking News from CTV

The Olympics emerges as the perfect test case of CTV strategies as an extension of digital rather than as an extension of linear TV

TV Tech

Attention to Connected TV Ads Grew in Q1, TVision Study Finds

Amazon’s ‘Reacher’ was top show; ‘Road House’ led movies

Broadcasting & Cable

Survey: Fubo Boasts High Levels of Audience Attention

Research from TVision shows that ads on Fubo capture more attention than ads generally do on CTV, cable, vMVPDs and FAST

TV Tech

From analysis to the latest developments in health,
read the most diverse news in one place.

Fubo Grabs Viewer Attention, According to TVision Study

One advertiser saw 67% more attention for ads on Fubo compared to other connected TV apps

Broadcasting & Cable

Bell Media Launches New Portfolio of FAST Channels

10 channels are initially available on LG Channels in Canada with more distribution to follow

TV Tech

Ad Spending on Digital Video Expected To Grow 16% in 2024

IAB forecast calls for CTV to jump 12% to $22.7 billion

Multichannel News

DV Earns MRC Accreditation for CTV Viewability

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

TV Tech

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Mundo Hispano Digital Launches MundoNow Connect

The AI-driven CTV channel is designed to help advertisers target Hispanics in a cookieless world

TV Tech

DoubleVerify Gets MRC Stamp for CTV Viewability Metrics

1 in 3 CTV ads served when TV is off

Broadcasting & Cable

Kargo Gives Buyers More Detail on CTV Campaigns

New product provides series titles, episode names and contextual clues

Broadcasting & Cable

How to watch 'Sullivan's Crossing' season 2 online and from anywhere – all episodes streaming now and free

With Maggie finding it hard to leave the Crossing behind, here's how to watch "Sullivan's Crossing" season 2 online and from anywhere — including free streaming options.

Tom’s Guide

Innovid Launches Harmony Direct in Effort To Tame CTV Supply Chain

PMG, Roku among first to use new product

Broadcasting & Cable

Bodying Up to the Magnificent '3 Body Problem,' the Bold David Ellis, the Rediscovered Sublime, the Surging CTV Biz and the Victorious Dawn Staley

Also in this week's 'Next Text,' we throw some deserved shade at the far right culture warriors at 'OutKick'

Broadcasting & Cable

Magnite Working With Captify To Target CTV Ads With Search Data

Searches can reveal interests and purchase intent

Broadcasting & Cable

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news in one place.

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WhatToWatch

How to watch Walker season 4 online: live stream the hit The CW series free from anywhere

Here's how you can watch Walker season 4 online, ready for its Wednesday, April 3 debut on The CW.

Broadcasting & Cable

PubMatic To Use Instacart Data To Target CTV Commercials

GroupM, Mars sign up

Broadcasting & Cable

Africa Channel, Multimerica AdEX Delivering Culturally Relevant CTV Ads

New TAC365 offering can reach 95% of CTV households

Multichannel News

Political Winds Could Reap a Windfall for Stations

‘Massive spend’ in a contentious presidential election year might top $11 billion

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news in one place.

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TV Tech

Survey: CTV Is Most Effective Digital Ad Channel

23% also plan to increase their CTV ad spend in 2024 according to a tvScientific survey

Broadcasting & Cable

More Than 23% of Marketers Plan More CTV Ad Spending

tvScientific finds 65% of brands see performance TV lifting sales

TV Tech

Innovid: CTV Accounted for More than Half of Video Ad Impressions in 2023

The report also found that interactive CTV Campaigns drove up to 10.3x higher engagement for advertisers

Broadcasting & Cable

CTV Share Of Digital Video Impressions Rose To 53%, Innovid Reports

Interactive ads hold viewers’ attention longer

Broadcasting & Cable

Retail Media, CTV Expected To Post Big Gains in 2024

Advertiser Perceptions report sees digital ad spending up 10% in 2024 and 2025

TV Tech

Samsung TV Plus Adds March Madness Programming

The content available on the free CTV app includes updates, scores, betting information and other features

Tom’s Guide

How to watch 'Station 19' season 7 online, on TV and from anywhere

We're saying goodbye to the firefighters of the "Grey's Anatomy" spin-off. Here is how to watch "Station 19" season 7 online and from anywhere.

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