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The Latest Breaking News from CTV

CTV Ad Spending Reached $1 Billion in June, Vivvix Says

Spending on AVOD was up 79% in 2022

Broadcasting & Cable

Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content

Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers

Broadcasting & Cable

Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog)

Why streamers are in fierce competition for content discovery across the CTV ecosystem

Broadcasting & Cable

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Viant Stock Jumps 29% On Rebound In CTV Growth

Ad tech company cuts 2Q net loss as revenue grows 12%

Broadcasting & Cable

FIFA+ Dramatically Expands CTV, FAST Channel Distribution

FIFA is expanding distribution of FIFA+ to five new connected TV apps

TV Tech

CTV Accounts for Half of Global Retail Video Impressions

Mobile represented the second largest share at 32% of retail video impressions followed by desktop at 18% in 2022

TV Tech

Survey: Two in Three Advertisers Plan Increased CTV/OTT Spend

The average increase is 23% according to a new Premion survey

TV Tech

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CTV Accounts for 50% of Global Retail Video Impressions: Innovid

Dynamic video ads increased 29% in 2022

Broadcasting & Cable

Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds

62% are moving funds from digital, social and linear TV

Broadcasting & Cable

Sullivan's Crossing: cast, trailer and everything we know about the Chad Michael Murray series

Sullivan's Crossing stars Chad Michael Murray and is coming to The CW this fall. Here's everything that we know about it.

WhatToWatch

Innovid In Deal With Upwave To Optimize CTV Advertising

Campaigns will focus on most effective creative

Broadcasting & Cable

‘Sullivan’s Crossing’ Gets Second Season on The CW Before It Premieres

Network partners with Reel World, CTV, Fremantle on season two

Broadcasting & Cable

Infillion Expands CTV Reach For Its Choice-Based Ad Creative With Innovid Deal

Integration makes ads available on more than 25 types of CTV devices

Broadcasting & Cable

‘Ted Lasso’ Stays At The Top Of TVision’s CTV Power Score Rankings

Hulu’s ‘White Men Can’t Jump’ is top movie for May

Broadcasting & Cable

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Broadcasting & Cable

Vizio Says CTV Campaigns Can Target Local Audiences

Awareness and recall rose in utility’s service area

The Conversation

Canada should look to its past and Europe for guidance on media policy — but not south

Seventy years ago, Canadian leaders turned away from the British model of media policy that rejected advertising-supported private broadcasting.

TV Tech

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

TV Tech

Study: CTV Ad Fraud Surges in 2022

There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify

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Broadcasting & Cable

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

At Brandcast NFL and AI take center stage

TV Tech

Innovid Expands Local Measurement for NBCUniversal

Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

TV Tech

More Than Half of All Global Video Impressions Now on CTV

The video impression share for connected TV is up 10.9% from 2021 according to Innovid

Broadcasting & Cable

CTV Grows To 51% Of Global Video Ad Impressions: Innovid

Interactive ads lift engagement

Broadcasting & Cable

Freevee's 'Jury Duty' Ranks Highest In TVision's CTV Show Rankings

Netflix’s 'Murder Mystery 2' is top movie

Broadcasting & Cable

PubMatic Launches Activate, Enabling Direct Deals Via Programmatic Platform

Dentsu, Fubo, GroupM, Havas Mars, Omnicom Media among users

Broadcasting & Cable

Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds

80% of buyers expect to spend the same or more on linear addressable

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