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The Latest Breaking News from Brian Niccol

Starbucks says cutting shop staff in favour of automation has failed

Chief executive Brian Nicoll vows to ‘fundamentally change’ strategy in face of worse-than-expected results

The Guardian - UK

Starbucks’ new CFO agrees with you: It’s not great right now

The café chain’s shares have fallen 34% since their all-time high.

Fortune

Starbucks will now require workers to ditch their colorful shirts in favor of black tops and neutral pants

When CEO Brian Niccol’s tenure began last September, he vowed to make steps to get “back to Starbucks” and return stores to their cozy roots.

Fortune

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Why Chipotle won't raise prices even in the event of tariffs, according to CEO Scott Boatwright

"I think it's unfair to the consumer to pass those costs off to the consumer, because pricing is permanent," Boatwright told Fortune.

Fortune

McDonald's Overtakes Starbucks as World's Most Valuable Restaurant Brand Amid Boycotts and Backlash

McDonald's reclaims its title as the world's most valuable restaurant brand, surpassing Starbucks amid boycotts, pricing backlash and shifting customer loyalty.

International Business Times UK

5 Hot Stock Buys for Investors in April

Five of the hottest buys for April have what it takes for their stock prices to move higher: strong results, a positive outlook, and support from the analysts.

MarketBeat

Starbucks’s New CEO Brian Niccol Wants to Turn the Company Back into a Growth Stock, and 300% Growth Shows Customers Already Love His ‘Back to Starbucks’ Plan

Starbucks’ new CEO, Brian Niccol, is revamping the company with a customer-centric strategy focused on improving in-store experiences, simplifying the menu, and boosting service speed, leading to early signs of success and growing investor confidence.

Barchart

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Starbucks' layoffs weren't about cutting costs, CEO tells remaining workers: 'We’re not effective'

CEO Brian Niccol said it's up to employees whether Starbucks grows or not.

Fortune

Is Chipotle Stock a Buy, Sell, or Hold for 2025?

With investors still feeling the impact of Chipotle’s star CEO exit last year, is the stock a buy, sell, or hold in 2025?

Barchart

How Starbucks' new CFO can help bring back its competitive edge

Smith will join Starbucks in the next month.

Fortune

Dunkin' does away with non-dairy fees

The latest change was "guided by guest feedback"

Salon

Is SBUX Stock a Buy, Sell, or Hold as Starbucks Announces 1,100 Layoffs?

CEO Brian Niccol announced the job cuts as part of his undergoing transformation plan for the coffee giant.

Barchart

Starbucks Unveils Upcoming Menu Update Which Concerns 13 Drinks, And The Internet Is Very Divided

Starbucks announces plans to сut 13 drinks - people react with frustration, indifference, and everything in between. The post Starbucks Unveils Upcoming Menu Update Which Concerns 13 Drinks, And The Internet Is Very Divided first appeared on Bored Panda.

Bored Panda

Starbucks is cutting some 'less popular' drinks from its menu. Here's what will be removed next week

Starbucks is making cuts to its menu, with some of the coffee giant’s “less popular beverages” set to take their final bow next week

The Independent UK

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Fortune

Starbucks is laying off over 1,000 workers and axing over a dozen menu items—including frappuccinos that baristas are sick and tired of making

“We have to clear the noise out both in food and beverage menus,” Starbucks CEO Brian Niccol told Fortune.

The Independent UK

Starbucks removed 13 drinks from its menu — here’s what’s replacing them

The coffee giant will also bring back self-service condiments and free refills for in-store customers

The Guardian - US

Starbucks to lay off 1,100 corporate workers in CEO’s restructuring plan

Layoffs are largest in company history, though warehouse, roasting and store employees are not part of cuts

The Independent UK

Starbucks to cut menu items and lay off 1,100 staff to streamline operations

About 30 percent of its menu will be cut to simplify its processes

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news in one place.

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Fortune

Starbucks new CEO says betting on mobile, drive through orders was a mistake

Starbucks’ new CEO, Brian Niccol, says: “I think we got confused that mobile ordering could solve the entire business.”

Salon

Starbucks changes its mobile orders

The latest change is part of CEO Brian Niccol’s so-called “Back to Starbucks” plan

International Business Times

Starbucks Offers Free Coffee On Monday Post-Super Bowl: Here's How To Get Yours

Starbucks Rewards members can receive a free tall (12-ounce) hot or iced brewed coffee by activating a coupon in the Starbucks app.

The Independent UK

Starbucks sets new order limit to shorten your wait time

The new limit is being made to prevent long wait times due to mobile orders

The Independent UK

How to get free Starbucks coffee on Monday after the Super Bowl

Starbucks Rewards members can claim any tall hot or iced coffee on the house

MarketBeat

Starbucks’ CEO-Led Turnaround Gains Traction: New Highs Likely

Starbucks Q1 wasn't a game-changer but aligns with the outlook for growth to resume in Q2 and improve sequentially as Brian Niccol's turnaround gains traction.

Salon

Starbucks to reduce its menu by 30%

CEO Brian Niccol revealed the coffeehouse chain's big plan during an earnings call on Tuesday

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