The Latest Breaking News from Brian Niccol

The latest change is part of CEO Brian Niccol’s so-called “Back to Starbucks” plan

Starbucks Rewards members can receive a free tall (12-ounce) hot or iced brewed coffee by activating a coupon in the Starbucks app.

There were 696 unusually active call options in Wednesday's trading. While a Visa call had the highest Vol/OI ratio at 75.21, three calls expiring in 170 days on July 18 caught my attention. There were 696 unusually active call options in Wednesday's trading. While a Visa call had the highest…

Niccol said the company made progress on its “Back to Starbucks” plan in the first quarter.

The coffee giant recently reported a four percent global sales loss

Starbucks stock is higher Wednesday after the coffee chain beat expectations for its fiscal first quarter as its "Back to Starbucks" efforts take shape.

Starbucks’ new CEO, Brian Niccol, highlighted ceramic mugs as a key part of the business’s turnaround.

World’s largest coffee chain in drive to boost sales and win back customers as new CEO urges ‘fundamental change’

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold