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The Latest Breaking News from Asha Sharma

Did Asha Sharma kill another ill-fated Xbox project? The "Xbox Mobile Store" seems to be dead. [UPDATE: Xbox responds]

Previously announced for launch in July 2024, the ill-fated Xbox Mobile Store seems to be dead, with all test URLs relating to it now hitting a 404 error.

Windows Central

Xbox is giving Game Pass Ultimate a rare price cut — but there's a Call of Duty catch

Xbox is lowering the price of Game Pass Ultimate to $22.99, but the trade-off is that future Call of Duty games will no longer be Day One.

Tom’s Guide

Baldur's Gate 3 director reacts to Xbox Game Pass removing Call of Duty from day one access alongside price drop — "It is a good thing creatively"

Due to Microsoft's new Xbox Game Pass Ultimate price drop, Call of Duty games won't come to it day one anymore — something that may benefit the series.

Windows Central

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"I think I know someone who would be perfect for that role": Is former Xbox director Larry Hryb 'Major Nelson' teasing interest in Microsoft's Xbox senior manager position?

Microsoft recently opened up a new Xbox brand senior manager position, and a comment from ex-director Major Nelson has many wondering if he's going for it.

Windows Central

Xbox Game Pass prices are going down, but future Call of Duty games won't be added until 'about a year' after they launch

The new prices are still higher than they were before last year's price hike.

PC Gamer

Microsoft announces surprise Xbox Game Pass price cuts, ends day one Call of Duty inclusion — Ultimate down to $22.99 while PC Game Pass drops to $13.99

Microsoft surprise-drops significant Xbox Game Pass price cuts

Tom’s Hardware

Xbox Game Pass price gets a massive price cut — Here's the details and the fate of Call of Duty for 2026

After last year's wildly unpopular 50% price hike, Microsoft has reverted a ton of it. Fortnite Crew, Ubisoft Classics will remain, previous Call of Duty games will too, but this year's will be a retail-only affair. What's going on?

Windows Central

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Xbox Game Pass is becoming cheaper with Call of Duty no longer a part of it

Asha Sharma's first big decision.

Dot Esports

Xbox Game Pass Ultimate price plummets – but there's a catch

A big price drop arrives for Xbox Game Pass Ultimate membership, but not without cost

The price of Xbox Game Pass Ultimate is falling, and all it cost was day one access to new Call of Duty games

Xbox CEO Asha Sharma has lowered the cost of Game Pass Ultimate and PC Game Pass following poorly received price hikes in 2025 for the Xbox subscription service

GamesRadar

New Call of Duty games will no longer be part of Xbox’s Game Pass

Microsoft has also reduced the price of its Xbox Game Pass video game subscription service, Microsoft Gaming boss Asha Sharma has announced

The Guardian - UK

"Project Helix will be available as a 1st party Xbox console": Microsoft pushes back on swirling third-party hardware rumors

While OEM devices are not ruled out, the company remains committed to building and selling its own hardware, offering clearer direction amid ongoing speculation.

Windows Central

It's time for Xbox to stop apologizing for its existence

If there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding.

Windows Central

Xbox Game Pass gets "grim prognosis" from former PlayStation CEO, new Xbox head Asha Sharma tells him they should "chat sometime"

Everything OK over there?

GamesRadar

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Windows Central

“Grim prognosis”: Former PlayStation CEO questions Game Pass as new Xbox CEO would "love to chat."

Former PlayStation CEO Shawn Layden questions Xbox’s Game Pass strategy, calling its outlook grim, as new Xbox CEO Asha Sharma responds publicly and signals openness to discussion.

Windows Central

“Looking into this” as Xbox’s new CEO steps in after an Insider update reportedly bricks a Series S and raises fresh concerns

Xbox’s new CEO Asha Sharma directly responded to an Xbox Insider who claimed a recent update bricked their Series S.

Windows Central

"Cloud Gaming with monthly time limit": Microsoft's code hints at an Xbox Game Pass 'TRITON' codename and new 'Duet' tier

New findings tied to Xbox’s TRITON and Duet codenames suggest Microsoft could introduce monthly cloud gaming limits. The potential changes do align with broader efforts to reshape Game Pass pricing and tiers.

TechRadar

Ex-PlayStation boss says Microsoft is 'trying so hard to will' Xbox Game Pass 'into health' and suggests 'a clarifying post mortem would do the entire industry some good'

Former PlayStation executive Shawn Layden has suggested Microsoft can't save Xbox Game Pass, following comments made by Xbox CEO Asha Sharma about wanting to "evolve" the service.

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Xbox Game Pass is "too expensive", says Xbox in leaked memo – could potentially change pricing again

Xbox's new CEO has plans to address Xbox Game Pass pricing problems

TechRadar

'Game Pass has become too expensive for players' says leaked memo as Xbox CEO plans to 'evolve' the service

Xbox CEO Asha Sharma has admitted that the company's Game Pass subscription service has become "too expensive" for players.

Dot Esports

Xbox Game Pass price could drop after Microsoft Gaming’s new CEO addresses concern

There's a possibility.

PC Gamer

Xbox Game Pass is too expensive, new Xbox boss reportedly says: 'we need a better value equation'

It needs to be a more flexible system, apparently.

Windows Central

Ex-Microsoft Xbox lead says he thinks Phil Spencer "did a fantastic job," and believes new CEO Asha Sharma has an "edge" — "I'm very optimistic."

Former Microsoft Xbox lead Ed Fries praises Phil Spencer's work and says he believes Asha Sharma can "make things happen, change the world" as CEO.

GamesRadar

Xbox Game Pass "has become too expensive for players," new CEO reportedly admits in leaked memo

Asha Sharma apparently knows that players "need a better value equation"

Windows Central

Microsoft's new Xbox CEO Asha Sharma says Game Pass "has become too expensive for players," suggesting a price change — "we need a better value equation"

Reportedly, Xbox CEO Asha Sharma has signaled to employees that Microsoft is planning to figure out "a better value equation" for Xbox Game Pass soon.

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