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The Latest Breaking News from Asha Sharma

I'm still here with Xbox for now — but it has some serious identity work ahead if it wants to reassure long-time fans

After nearly two decades with Xbox, I am reflecting on how its shifting brand messaging has shaped how I feel about the platform, alongside Phil Spencer’s retirement and Asha Sharma’s arrival as CEO, and why I'm not dooming about the whole ordeal.

Windows Central

We asked how you feel about Xbox's new console "Project Helix" — here's what you said about Microsoft blurring the line between Xbox and PC

Microsoft has officially announced the next Xbox, Project Helix — and it'll be a hybrid console-PC. We asked how you felt about that; here's what you said.

Windows Central

What is Xbox’s Project Helix? Potential release date, hardware, features, and more

Here's everything we know about Xbox's next console.

Destructoid

From analysis to the latest developments in health,
read the most diverse news in one place.

"Fans should brace for an expensive machine": Xbox Project Helix might arrive in 2028, analyst suggests – and it "could be priced at $900" at minimum

Xbox is preparing for its next, next generation

GamesRadar

I polled over 14,000 Xbox gamers on exclusivity — only 12.4% said Xbox should have zero exclusive games

Incoming Xbox CEO Asha Sharma will have to navigate the rather fractious debate on whether or not Xbox Series X|S or Helix should have exclusive games.

Windows Central

Everything we know about Xbox Project Helix - the next-gen Xbox console

Everything you need to know about the upcoming Xbox Project Helix console.

GamesRadar

New Xbox CEO Unveils 'Project Helix': Next-Gen Xbox Can Play Console, PC Games

Microsoft's new Xbox CEO has confirmed Project Helix, the next-gen gaming machine that can play Xbox console and PC games.

International Business Times

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Project Helix "might be Microsoft's last attempt to make their hardware business work," analyst suggests: "There is nobody in this industry who believes there will be another Xbox if this next machine fails"

"Microsoft has been walking on thin ice for a long time now"

GamesRadar

Xbox Confirms 'Project Helix' Console — Here's What We Know About Release Date, Specs, and Price

Microsoft confirms Project Helix, the next-gen Xbox console. Here's what we know about release date, specs, and price for gamers.

International Business Times UK

The next Xbox is codenamed Project Helix, and we hope the Xbox CEO's 'commitment to the return of Xbox' is real

Xbox CEO Asha Sharma has revealed that the next-generation Xbox is codenamed Project Helix and says it will “lead in performance,” with rumors pointing to a powerful new console arriving in 2027.

TechRadar

The next Xbox is codenamed Project Helix, and it will 'play your Xbox and PC games'

New Microsoft Gaming chief Asha Sharma says she's looking forward to talking more about the next Xbox console "with partners and studios" at GDC next week.

PC Gamer

The next Xbox console is Project Helix and it will 'play your Xbox and PC games,' new CEO promises

Xbox's new CEO, Asha Sharma, teased the next Xbox console with the codename "Project Helix."

Tom’s Guide

Microsoft confirms next-gen Xbox will play PC games — 'Project Helix' teased as more than just a console

Microsoft CEO Asha Sharma confirmed that the next-gen Xbox, codenamed Project Helix, will be capable of playing both Xbox and PC games.

Tom’s Hardware

Xbox Project Helix announced, "next generation console" will "play your Xbox and PC games," Microsoft says

It's apparently "the return of Xbox"

GamesRadar

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Destructoid

Project Helix is the codename for Xbox’s next console, which will also apparently play PC games, too

Sounds like a real all-in-One machine.

Windows Central

Xbox's next console "Project Helix" codename revealed — CEO Asha Sharma re-affirms new Xbox-PC hybrid is on the way

Microsoft's next-gen Xbox console comes into focus, as Asha Sharma re-affirms commitment to first-party hardware.

Windows Central

An old Xbox AI patent is going viral for the wrong reasons — assistive tech is actually one of the best use case scenarios for AI

New Xbox CEO Asha Sharma's AI background has thrust an old Microsoft patent into the spotlight. Its system would let assistants help you in-game.

GamesRadar

Microsoft tried to ban the word "Microslop" in its Discord amid criticism of its dive into AI, predictably causing the internet to Microslop even harder

You know what? I'm gonna Microslop twice as hard

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news in one place.

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Windows Central

At Microsoft's big Xbox all-hands meeting, leaders paid tribute to the team, Sarah Bond, Phil Spencer, and the future — "We are going to start with console, and make sure that we understand that this is our reference experience."

Microsoft's gaming team had a big all-hands meeting last week, and the mood was emotional, but also energized and jubilant. Here's what outgoing CEO Phil Spencer and incoming CEO Asha Sharma had to say.

International Business Times UK

Xbox's Big Shift: After 32% Revenue Drop, Brand 'Sunsetted' into PC/AI Future – What Gamers Need to Know

Microsoft reports a 32% drop in Xbox hardware revenue, sparking speculation about the brand's future as the company pivots towards AI and PC gaming

Windows Central

Former Xbox 360 boss Peter Moore publicly shuts down Xbox co‑founder’s criticism of new CEO Asha Sharma, basically calling the 'gamer CEO' argument nonsense

Former Xbox 360 boss Peter Moore has shared his thoughts on new Xbox CEO Asha Sharma in a lengthy GamesBeat interview. Moore draws parallels to his own outsider journey, pushes back on Seamus Blackley’s “sunsetted” comments, and defends Phil Spencer’s legacy.

GamesRadar

Former Xbox head hopes original co-founder's prediction the brand will be "sunsetted" is "a little misguided"

"I get that the operating margins aren't what productivity and cloud are for Microsoft, but it's an important part of their business"

PC Gamer

Microsoft's execs can't stop hooting and hollering about AI, but Xbox's new overlords promise 'We've got no pressure' from up top that would 'flood our ecosystem with slop'

I'm relieved. Are you relieved? I'm relieved.

Windows Central

Are exclusives back? Windows Central readers react to the new Xbox CEO's strategy — "It might just be too late"

Windows Central readers are divided over Asha Sharma’s “return to Xbox” comments, with debate centered on exclusives, multiplatform strategy, and the future of Xbox hardware. While some want a renewed focus on console-only titles, others believe it may be too late to reverse course.

Windows Central

Xbox's new CEO just met with a legendarily familiar face — could it mean anything for the future of Xbox, or is it just a fun cameo?

In the face of all the turmoil, Asha Sharma recently met with none other than Larry Hryb, aka Major Nelson.

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