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The Latest Breaking News from Asha Sharma

Xbox is Back: Asha Sharma's Bold Rebranding Plan and the Future of Game Pass Flexibility

CEO Asha Sharma is leading a pivotal Xbox rebranding, moving away from Microsoft Gaming to restore the brand's identity

"That's exactly what Xbox needs": Former Meta colleague of Xbox CEO Asha Sharma says her non-gaming background doesn't matter because she has "the spine to push hard calls through"

"That's exactly what Xbox needs": Former Meta colleague of Xbox CEO Asha Sharma says her non-gaming background doesn't matter because she has "the spine to push hard calls through"

As Xbox's CEO Asha Sharma wins faith from fans with beneficial changes, her former Meta colleague says her drive is "exactly what Xbox needs."

Windows Central

Xbox has changed its name and backtracked on Game Pass prices, but is it too little too late?

Xbox has changed its name and backtracked on Game Pass prices, but is it too little too late?

Opinion | Sharma's answered the Call of Duty

From analysis to the latest developments in health,
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"Memory costs will impact pricing, availability": Xbox CEO Asha Sharma has concerns over the next-gen 'Project Helix' console rollout

Xbox CEO Asha Sharma highlights how rising memory costs could impact pricing and availability for the next-generation Xbox, Project Helix, while confirming development kits are planned for next year.

Windows Central

Inside Xbox's "exclusive" conundrum: Will Microsoft pull games like Halo, Gears, and Forza from PlayStation?

The big conversation right now revolves around whether or not Xbox will return to "exclusive" games. It's a big decision, much bigger than perhaps most people realize.

Windows Central

Xbox Game Pass and Discord tier leaks

A new "Game Pass Starter Edition" for Discord Nitro subscribers has leaked and here's what it offers.

"I want to make the right decision": Xbox CEO Asha Sharma says Microsoft will "make some calls" on exclusive games, but won't rush to make "the fastest decision"

New Xbox CEO Asha Sharma says she's reconsidering Microsoft's position on exclusive games, though won't rush because "I want to make the right decision."

Windows Central

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Xbox leaders lay out new priorities for the company's future, and promise 'flexible pricing' and a focus on 'daily active players' by prioritizing 'hardware, content, experience, and services'

Xbox leaders lay out new priorities for the company's future, and promise 'flexible pricing' and a focus on 'daily active players' by prioritizing 'hardware, content, experience, and services'

Xbox CEO Asha Sharma and Xbox Chief Content Officer Matt Booty have shared a detailed plan for the company's future, which includes a focus on player engagement and another name change.

Xbox outlines broad plan to revitalize brand with a back-to-basics approach that focuses on console — New Xbox strategy reprioritizes console, while bolstering cloud and services

Microsoft Gaming has been rebranded to just Xbox and the new leadership at the company is looking to shift focus to what worked in the first place. The new open letter titled "We are Xbox" goes over four main points that the brand is putting at the center of this…

Tom’s Hardware

Ranking the biggest Xbox "problems" on Asha Sharma's to-do list: Exclusives, Xbox Helix, Game Pass, and more

Ranking the biggest Xbox "problems" on Asha Sharma's to-do list: Exclusives, Xbox Helix, Game Pass, and more

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But there's potentially much harder stuff on the horizon.

Windows Central

Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day

Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day

The Phil Spencer era of Xbox is most certainly over, as Sharma takes the brand in a new direction

'Our presence on PC isn't strong enough,' Xbox bosses admit

'Our presence on PC isn't strong enough,' Xbox bosses admit

At the same time, the "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again.

Xbox will "reevaluate" its approach to exclusive games and AI, new CEO and CCO say "our new north star will be daily active players"

Xbox will "reevaluate" its approach to exclusive games and AI, new CEO and CCO say "our new north star will be daily active players"

"To achieve our master plan, the way we work must transform"

Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are"

Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are"

Here comes the re-rebrand

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Windows Central

"Xbox will be where the world plays": Microsoft confirms Xbox is once again looking into acquisitions, huge manifesto for the future detailed

In a new memo penned by Xbox CEO Asha Sharma and its CCO Matt Booty, Microsoft details its vision and plans for the future of the Xbox brand

‘We are Xbox’: New leadership further pledges to bring brand back to its previous glory

They're saying and doing a lot of the right things so far.

Windows Central

Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox."

Windows Central

Xbox has a new Game Pass tier in testing: "Starter Edition" appears in the code, includes limited cloud streaming and first party games (UPDATE)

Ahead of an official announcement, the code for Xbox Game Pass and Xbox Cloud Gaming suggests that a new "Starter Edition" may be imminent for reveal.

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Windows Central

Forza Horizon 5 sold 5 million copies on PS5 — proving at least for live service the move away from exclusives makes sense

Forza Horizon 5 hits 5M sales on PS5, proving multiplayer Xbox hits thrive when they go multi-platform.

Report claims a new 'pick-your-own' Xbox Game Pass plan is in the works, allowing users to decide what content they want for their membership

This comes after Xbox cut the price of Game Pass Ultimate

Older Call of Duty games are coming to Game Pass in 2026

The series isn't day-one on Game Pass anymore, but there's hope for the back catalog.

Windows Central

“Teaming up again” — Xbox CEO signals deeper Discord integration built around Game Pass flexibility and cross‑platform play

Xbox CEO Asha Sharma has hinted at a renewed partnership with Discord, potentially tied to increased flexibility in Game Pass. While details remain unclear, the move follows recent pricing changes and ongoing speculation around new subscription tiers and features.

Xbox is reportedly taking a ‘pick your own plan’ approach to Game Pass

Great things are happening, maybe.

Hideo Kojima sparks Xbox Project Helix speculation as he meets execs to pose with a mysterious box – but the reality probably isn't that exciting

It's a bit too small

Call of Duty games coming to Xbox Game Pass on day one lasted all of two releases as Microsoft announces big changes and a welcome price cut

Xbox is decreasing the cost of Game Pass Ultimate and PC Game Pass, though it comes at the cost of day one Call of Duty games.

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