The Latest Breaking News from Amul

The Ram temple inauguration in Ayodhya has taken over the news cycle in the Big Media, from TV news channels to national news dailies. Amid the buzz, news outlets are also getting a flurry of advertisements from governments as well as consumer brands to mark the consecration ceremony.  

Chittoor district launches JPV scheme: Milk collection to begin in 103 villages across six mandals from Dec 1. Amul company providing remunerative prices to dairy farmers, Collector urges them to benefit from profitable price.

Amul willing to procure organic products from farmers with certificates from Rythu Sadhikara Samstha. Officials from various departments held discussions with Amul representatives. 8.5 lakh farmers in State practice organic farming, 1.5 lakh follow natural farming. Relaxation of rules for issuance of certificates to organic products necessary.

Collector Himanshu Shukla on Tuesday announced that the Rural Development and Animal Husbandry departments have identified the 200 villages to kick-start the milk procurement. 

Amul is expected to invest ₹385 crore into the defunct Chittoor dairy; the cooperative major will establish an ice cream unit with ₹150 crore at the plant, which will later be expanded to produce butter, milk powder, cheese, paneer, and yoghurt, says Chief Minister Jagan Mohan Reddy

The Communist Party of India (Marxist) has demanded the State government stop encouraging Amul Dairy instead of the defunct Chittoor Dairy

Chief Minister Y.S. Jagan Mohan Reddy is scheduled to lay the foundation stone for an Amul Dairy unit at Chittoor on July 4.

In this exclusive interview by The Hindu, Shubho Sengupta speaks to Rahul daCunha, son of Amul girl’s creator Sylvester daCunha, on the lessons to be learnt from the legacy of the advertising campaign.

Sylvester daCunha, the marketer who created the popular Amul girl, passed away in Mumbai Tuesday night.