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The Latest Breaking News from Amazfit

Garmin Instinct 4 wishlist: 3 upgrades I want most in my favorite outdoor adventure watch

The Instinct 3 is a near-perfect rugged smartwatch, but there’s room for improvement. Here are the three biggest upgrades I’m hoping for in a Garmin Instinct 4.

Tom’s Guide

5 reasons this cheap smartwatch could be a Garmin Forerunner 55 killer

The $169 Amazfit Active Max has the makings of a Garmin Forerunner killer. Here are my top five reasons to consider buying one.

Tom’s Guide

I tested this budget, subscription-free fitness tracker and it actually offers Whoop some serious competition – especially in terms of value

We tested the Amazfit Helio Strap in the wild, and found it every inch the Whoop competitor at a very reasonable price.

TechRadar

From analysis to the latest developments in health,
read the most diverse news in one place.

Polar Loop review: The screen-free fitness tracker is good on heart rate, but a software let-down

We tested the Polar Loop, the subscription-free Whoop alternative.

TechRadar

I walked 7,500 steps with the Apple Watch SE 3 vs Amazfit Active Max — and there's a clear winner

I tested the fitness tracking accuracy of the new Amazfit Active Max versus the Apple Watch SE 3. And I’m genuinely impressed by the results.

Tom’s Guide

Amazfit is prepping another top-tier adventure watch to take on Garmin, leak suggests

A fresh name spotted inside Zepp app code hints at a follow-up to its premium rugged model, the T-Rex Ultra

My super-cheap fitness tracker has a hidden feature that can go head-to-head with Garmin and Apple

My Amazfit Helio Strap is a treasure trove of features. I can't believe this $99 fitness tracker beats the Apple Watch 11.

Tom’s Guide

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This flip-open food camera uses AI to track everything you eat (but it is not meant for foodporn)

Amazfit's V1TAL Food Camera raises questions about where cameras belong in daily life

Digital Camera World

I just went hands-on with the Amazfit Active Max — and it could be my favorite cheap smartwatch of 2026

The Amazfit Active Max has a massive screen and battery, supports tons of workout modes, and boasts lots of onboard storage. It also looks darn snazzy.

Tom’s Guide

Amazfit’s futuristic food camera looks like a Star Trek communicator and it watches you eat

The V1TAL Food Camera isn’t a product you can buy yet, but it's an exciting concept

I'm A Golf Coach And If Santa Didn't Deliver This Christmas, Here Are 7 Things You Should Buy To Play Your Best In 2026

PGA Professional Katie Dawkins shares the 7 things golfers should buy to boost their performance and enjoyment in 2026

Golf Monthly

Amazfit’s much-hyped budget Garmin rival has built-in music storage and claims three-week battery life

The Active Max looks like a true Forerunner 970 competitor on paper – minus the hefty price tag

Your favorite fitness watch brands have some problems to fix. From longstanding Garmin problems to a Fitbit renaissance, these are my 2026 predictions and what improvements I want to see

From a game-changing Fenix 9 to more Whoop-style straps and better fitness watch-smart glasses integration, it should be an exciting 2026 for athletes!

Android Central

The ultimate step test: I wore 10 fitness watches while walking 10,000 steps. These are the brands you can trust for your New Year's step goals

I took my Amazfit, Apple, Coros, Google, Garmin, OnePlus, Polar, Samsung, Suunto, and Withings watches for a step test to see which you can trust.

Android Central

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The Independent UK

Is Amazfit’s $99 subscription-free tracker a challenger to Whoop’s $200 a year band? I found out

The budget alternative collects lots of the same data, without requiring a subscription

The Guardian - US

24 creative and unexpected Valentine’s Day gifts for him

From indestructible wallets to Crocs (yes, Crocs), we rounded up the best guy-approved Valentine’s Day gifts they won’t know how they lived without

Tom’s Guide

How to shop for your first smart ring in 2025 — and start your health-tracking journey

Oura Ring or Samsung Galaxy Ring? Subscription or subscription-free? Here's everything you need to know about buying a smart ring.

TechRadar

Forget the Apple Watch SE 3 – It looks like a big sequel to our best-ever cheap fitness watch has just leaked

Amazfit’s Active Max smartwatch just got leaked, providing new info and photos on the affordable device.

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Whoop-rival fitness wearable is finally worth taking seriously thanks to a major new software update

The December update gives Amazfit's Helio Strap a serious upgrade

Android Central

Oura sues Samsung, Amazfit, as it demands royalty payments from its remaining smart ring rivals

Oura filed lawsuits against Samsung, Zepp Health, Reebok, and Noise in East Texas this week, over common smart ring features that Oura has patented.

There really is a smartwatch for every occasion – these are our favourites in 2025

Because the best smartwatch is the one that fits your life

One of the best Garmin-rival fitness trackers of 2025 quietly added pro-level running metrics

New firmware adds advanced metrics, smarter gestures and heart rate improvements to an already stellar fitness tracker

Tom’s Guide

I thought screen-free wearables were a gimmick — but this budget fitness tracker has converted me

I tested the Amazfit Helio Strap for 3 weeks, and I never want to take it off. I'm obsessed with the screen-free subscription-free fitness tracker.

Tom’s Guide

I tried a subscription-free Whoop alternative — and it ticks all the right boxes

The Amazfit Helio Strap is a fantastic budget-friendly no-subscription Whoop alternative, bar a few activity-detection-related hiccups.

Tom’s Guide

I wore the Circular Ring 2 for three weeks and wanted to love it — but one big thing held it back

The Circular Ring 2 is a long-lasting, subscription-free smart ring with advanced, holistic tools like ECG readings, blood oxygen monitoring, and AFib detection but a buggy app limits its appeal for now.

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