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The Latest Breaking News from Adidas

Who is Stan Smith? New film uncovers tennis and footwear legend

The former player, once a world No 1, also inspired a defining Adidas shoe and is the subject of a revealing new documentary

The Guardian - US

Adidas Tour360 24 Women's Golf Shoe Review

Could the new and improved Tour360 24 be the best spiked golf shoe for women? Alison Root puts them to the test to find out

Golf Monthly

The new Umbro logo is a powerful tribute to a 100-year legacy in sport

Umbro is as iconic as Nike or Adidas.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

10 Of The Best Running Shoes To Buy If You Wanna Rack Up Those Strava Kudos This Year

Run, girl. Run!

Pedestrian.tv

18 Spring Travel Essentials I'm Scooping Up for My European Vacation

Sunglasses, sneakers, and sundresses.

Marie Claire

Adidas to re-release original Predator, 30 years after iconic '100% legal, 0% fair' campaign

The Adidas Predator 94 is an iconic boot from the history of football, and it's set to be available once more

FourFourTwo

Tenniscore: from Watford to Wimbledon, it's time to up your style game

Preppy is on point this season as new A-list racket-romp Challengers drops. Joe Bromley has a guide to acing the Hurlingham look

Evening Standard

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Mad for it: how Gen Z has fallen in love with the Liam Gallagher look

From Nunhead to Homerton, a new fashion icon has emerged

Evening Standard

Caitlin Clark Signs Lucrative Nike Deal, Breaks Records

Caitlin Clark, NCAA record-breaker and top WNBA draft pick, secures million Nike deal, marking a milestone for women's basketball sponsorship.

Top News

Liverpool to make Adidas switch from 2025 - but new deal 'falls well short' of Manchester United's record contract

Liverpool are to switch from Nike to Adidas in 2025 as part of a huge new deal - though Manchester United's still dwarves their rivals

FourFourTwo

Best alternatives to Crocs for stepping out in style

Shoes that will Croc your world

Evening Standard

Katie Holmes Puts a Blueberry Twist on the Mary Janes Trend

She swapped her usual sneakers for $150 Mary Janes.

Marie Claire

This Swedish startup made the tech behind the world’s first solar-powered headphones – here’s how it works

Meet the company making gadgets like headphones, speakers and remotes better for the planet with solar power.

TechRadar

NBA Playoffs: Top Sneakers Worn By Players In Week 26

NBA players elevate their game with signature sneakers in intense playoff matchups, blending performance and style.

Top News

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The Guardian - UK

Is there a market for a £360 replica football shirt? One luxury brand thinks so

Prepare for more team colours on the high street, because ‘sport/fashion has exploded into the mainstream’, according to one fashion expert

International Business Times

Nike's Germany Kit Deal 'Inexplicable', Says Adidas CEO

The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO of the German sportswear giant Bjorn Gulden told AFP in an interview.

The Guardian - UK

Team GB’s Paris Olympics kit is short on imagination as function wins out

Promotional images show youngsters looking excited – but possibly more for the task ahead than the clothes they are wearing

Evening Standard

Team GB kit for Paris Olympics revealed as countdown to Games continues

Gymnast Max Whitlock and divers Andrea Spendolini-Sirieix and Tom Daley among stars modelling kit for launch

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news in one place.

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The Guardian - UK

Something blue: British kits for Paris 2024 stripped back and traditional

Team GB and ParalympicsGB official kits have been unveiled by adidas with no sign of any ‘hoo haa’

Tom Daley looks hot as a firecracker in Adidas’ official Paris Olympics Team GB kit

Yet the team kit looks less controversial than Nike’s recently announced set

Evening Standard

Rishi Sunak’s wife Akshata Murty handed another £10.5m dividend — enough to buy 116,000 pairs of Adidas Sambas

Murty owns a 0.94% stake in the Indian tech outsourcer Infosys, which was founded by her father

Think super shoe innovation is running out of steam? Think again

It might feel like the super shoe craze is losing its sparkle, but recent releases fill me with hope and joy

The Guardian - UK

I slashed my unloved football – and 40 years later, I’m still living with the shame

Why is guilt so difficult to shake? I feel regretful to this day about a poor decision I made as a boy, says Adrian Chiles

Top News

Adidas Stock Soars On Strong Q1 Performance And Outlook Increase

Adidas stocks surged post strong Q1 results, driven by sales, innovation, and sustainability efforts.

Top News

Adidas Boosts 2024 Forecast Following Robust Q1 Performance

Adidas reports strong first-quarter results, raising financial expectations for 2024. Strategic initiatives and consumer demand drive optimism for the bran...

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