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Google Is Bringing You A New Alternative To Apple Watch In Its Pixel Series

By Shivdeep Dhaliwal

Alphabet Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) subsidiary Google confirmed that it will be bringing out the Pixel Watch wearable this fall alongside its Pixel 7 smartphone.

What Happened: The first-ever Google Pixel Watch was announced by the tech giant at its Google I/O event on Wednesday. 

The Sundar Pichai-led company said on Twitter that its Pixel Watch was “made inside and out” by it.

“Built on Wear OS, it features the best of Google, plus Fitbit health and fitness experiences.”

Rick Osterloh, Google’s senior vice president of devices and services, said the watch comes with a “bold circular design” and a “tactile crown.” 

The watch is made out of recycled stainless steel with customizable bands, according to Osterloh.

The watch features an “improved” WearOS user interface with more “fluid navigations” and “smart notifications,” said Osterloh at the event, according to a video shared by The Verge in a tweet.

See Also: How To Buy Alphabet Inc (GOOGL) Shares

Why It Matters: Google announced the acquisition of Fitbit in 2019 for $2.1 billion. The purchase at the time was thought to be an invasion of Apple Inc’s (NASDAQ:AAPL) wearables territory. 

The Apple Watch remains the dominant wearable in the global smartwatch market. In 2021, Apple dominated the smartwatch segment with a 30.1% share, according to data from Counterpoint Research. 

The runner’s up Samsung was a distant second at 10.2%. The segment itself has grown 24% year-over-year, according to Counterpoint. 

Top 9 Global Smartwatch Brands Shipment Share — Courtesy Counterpoint Research

Apple’s share of the market declined in 2021 compared with 2020 by 2.8% as it faces increased competition, but the Tim Cook-led company still swooped up half of the total market revenue.

The addition of apps like Google Home and Fitbit could make Google’s Pixel Watch a compelling alternative to the Apple Watch but more details such as price are still awaited.

Price Action: On Wednesday, Alphabet Class A shares closed 0.7% lower at $2,272.05 in the regular session and gained 0.2% in the after-hours trading. On the same day, the company’s Class C shares fell 0.5% to $2,279.22 in the regular trading and gained 0.25% in the after-hours session, according to data from Benzinga Pro.
Read Next: Google Finally Gets Apple-Like 'Courage' To Remove Headphone Jack From New Pixel Phone

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Dive Deeper:
Good Luck Competing With Apple: Munster Sees Hard Time For Google's Pixel Watch
Apple, Inc.'s (NASDAQ: AAPL) dominant competitive positioning in the smartwatch segment is here to stay, according to Loup Funds co-founder Gene…
Google I/O 2022 event: From Pixel watch to Wallet app, check key announcements | In pics
Google took a big step toward pushing its Pixel product line-up down a road already paved by Apple.Google's smartwatch became…
Google Making Smartwatch in 'Ambient' Computing Push
Google on Wednesday said it is strapping a smartwatch onto its Pixel hardware line as part of an "ambient computing"…
Google Finally Gets Apple-Like 'Courage' To Remove Headphone Jack From New Pixel Phone
Alphabet Inc’s (NASDAQ: GOOGL) (NASDAQ: GOOG) Google has removed the headphone jack in its just introduced Pixel 6A smartphone.
One subscription that gives you access to news from hundreds of sites
Google making smartwatch in 'ambient' computing push
San Francisco (AFP) - Google on Wednesday said it is strapping a smartwatch onto its Pixel hardware line as part…
Google shows off Pixel Watch that’s not coming until the fall
The company’s answer to the Apple Watch is round, coming this fall, and deeply integrated with Fitbit.
Get all your news in one place