The Latest Breaking News from WW

From Superman's first flight to Batman's action-packed warehouse scene

WW International, Inc. (NASDAQ:WW), known as WeightWatchers, stock surged Monday after announcing a partnership with Amazon.com, Inc.’s (NASDAQ:AMZN) Amazon Pharmacy to make weight management medications easier to access for its clinic members.

When a product launch is met with widespread complaints or a brand name becomes toxic, companies often turn to rebranding as a way to salvage their investment. This strategy involves changing the name, packaging, or marketing to create distance from a negative reputation. While some rebrands are purely cosmetic, others…

It looks like the Teen Titans movie is on hold

Changing a brand name is a big move. Companies do it when their old name starts to hurt their business. Sometimes, a brand becomes associated with scandals, lawsuits, or unfavorable press. When that happens, a new name can help them start fresh. For shoppers, these changes can be confusing. You…

WeightWatchers is out of bankruptcy with a bold health pivot, but its stock surge faces a reality check.

Brand shifts away from dieting towards weight-loss injections after filing for bankruptcy in the US

IN FOCUS: It changed the way we diet, but now Weight Watchers’ fortunes seem to be fading. Katie Rosseinsky explores how the Ozempic era has impacted more traditional weight loss programmes

This penny stock has received a big boost after reports of bankruptcy began to circulate.