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The Latest Breaking News from Ulta

Why Selling Costco and 3 Other Unusually Active Puts Could Save You From Overpaying

Among the unusually active put options on Thursday were four overvalued stocks, including Costco, a favourite among buy-and-hold investors. Given that markets are generally considered pricey, selling these puts lets you own popular stocks without overpaying. Here’s how.

California woman realizes her Ulta points were stolen. Then she catches the thief red-handed: ‘

California woman realizes her Ulta points were stolen. Then she catches the thief red-handed: ‘

A mom logged into her Ulta account, excited to finally use her accumulated rewards points on a little beauty treat for herself. But when she logged on, she was shocked to find that the account was completely drained.

3 Retailers at 52-Week Highs With More Room to Run

3 Retailers at 52-Week Highs With More Room to Run

A divided retail sector was a primary investment theme in 2025, and it looks set to continue this year. Here are 3 stocks to capitalize on the split consumer.

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Ulta Stock ‘Unleashed’ Gains in 2025. Should You Keep Buying Shares in 2026?

Ulta started a new initiative to launch in-store experiences and grow its business in 2025. Shares are up about 40% YTD.

‘I thought stuff like this went to Marshalls’: Mississippi Ulta worker shows what they do with unsold product. Then he demonstrates with Wyn Skin Tint

The way beauty companies handle unsold inventory has become one of those things customers are only learning about because workers keep filming it.

‘This happened to me last year with Nordstrom’: Ulta customer orders $200 perfume. Then she opens the box

Opening a beauty package you order online should be a dopamine-filled little treat. When one Ulta customer picked hers up, however, she says the box felt wrong right away.

‘I don’t know why she even thought that would be OK to say’: Bride-to-be goes shopping at Ulta. Then an associate humbles her with unsolicited advice

A recently engaged woman went into an Ulta store and received unsolicited skincare advice she did not ask for.

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How Is Best Buy's Stock Performance Compared to Other Specialty Retail Stocks?

How Is Best Buy's Stock Performance Compared to Other Specialty Retail Stocks?

Despite Best Buy’s underperformance compared to its industry peers over the past year, Wall Street analysts remain moderately optimistic about the stock’s prospects.

Is Ulta Beauty Stock Outperforming the Dow?

Is Ulta Beauty Stock Outperforming the Dow?

Ulta Beauty has outperformed the Dow over the past year, and analysts are moderately optimistic about the stock’s prospects.

3 Stocks Most Likely to Split in 2026

3 Stocks Most Likely to Split in 2026

Stock splits are a signal that the company is strong, producing cash flow, and providing value to its investors that will continue to grow over time.

‘Whoa’: Woman buys Visa prepaid holiday gift card from Dollar Tree. Then she opens the package and sees an Ulta gift card instead

‘Whoa’: Woman buys Visa prepaid holiday gift card from Dollar Tree. Then she opens the package and sees an Ulta gift card instead

As the holiday season approaches, more people are heading off to buy gift cards for friends and family.

The Home Depot of Beauty: How Ulta Built An $11 Billion Empire By Hiding In Plain Sight

Ulta Beauty (NASDAQ:ULTA) is one of the largest beauty retailers in the country, but it’s far from the flashiest. Tucked into the back corners of strip malls and nestled into small town shopping centers around the country, the retailer has built a 1,500-store, $11 billion empire by being the unassuming…

Ulta’s Stock May Be Set for a Glow-Up—20% Upside Ahead?

Ulta’s Stock May Be Set for a Glow-Up—20% Upside Ahead?

Ulta Beauty is on track to sustain a rally in 2026 as its operational quality and growth drive value for investors. Analysts and institutions are buying it.

Stocks Keep Climbing as Fed Meeting Nears: Stock Market Today

Stocks Keep Climbing as Fed Meeting Nears: Stock Market Today

A stale inflation report and improving consumer sentiment did little to shift expectations for a rate cut next week.

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What's Going On With Ulta Shares Friday?

Ulta Beauty, Inc. (NASDAQ:ULTA) shares are trading higher Friday after the company beat third quarter estimates and raised its full-year GAAP earnings per share guidance.

Why Ulta Beauty Shares Are Trading Higher By Around 6%; Here Are 20 Stocks Moving Premarket

Shares of Ulta Beauty, Inc. (NASDAQ:ULTA) rose sharply in pre-market trading after the company beat third-quarter estimates and raised its full-year GAAP EPS guidance.

SoFi Technologies, Oklo, Meta, Ulta Beauty and BigBear.ai: Why These 5 Stocks Are On Investors' Radars Today

Major U.S. indices closed mixed on Thursday, with the Dow Jones Industrial Average slipping 0.07% to 47,850.94. The SP 500 edged up 0.1% to 6,857.12, and the Nasdaq added 0.2% to 23,505.13.

3 Great Retail Stocks For the Holiday Season

The holidays have arrived, and consumers have started heading out, or logging in, to engage with their favorite retailers for gifts, parties, and travel, among other seasonal favorites.

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Top Stocks with Earnings This Week: Costco, MongoDB, Ulta and More

Retail investors are prepping for a lighter week of corporate earnings featuring discount retailers, cybersecurity companies and some big tech names.

This 'Shark Tank' Startup Did $95 Million In Sales Last Year. Its Founders Say They Bootstrapped Their Success

Twin sisters Taylor Capuano and Casey Sarai found themselves at a crossroads in their careers in 2022. Instead of taking a more traditional route, the women elected to start their own company, Cakes Body, which now does millions in sales each year.

66 Black Friday Beauty Deals You Can (and Should) Shop Right Now

These editor-approved finds rarely go on sale.

Do Wall Street Analysts Like Ulta Beauty Stock?

Despite Ulta Beauty’s strong performance relative to the broader market over the past year, Wall Street analysts remain cautiously optimistic about the stock’s prospects.

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The 47 best gift ideas for US tweens in 2025 – picked by actual tweens

It turns out tweens aren’t shy about sharing the holiday gifts they want – including sweatpants, Jellycats and Legos

These 10 Makeup Brushes Are My Secret to a Flawless Beat Every Time

Yes, that does look like a paintbrush.

‘It’s the same with Victoria Secret’: Ulta worker makes mistake to North Carolina woman’s store card balance. Then she has to pay $237 to fix it

When you’re checking out at a store and the cashier offers you 20% off just for opening a rewards card, it sounds harmless enough. For one woman, though, that quick “sure, why not” at Ulta turned into a years-long credit nightmare.

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