The Latest Breaking News from Toyota

American cars have never been extremely popular in Japan, where domestic brands rule with an iron fist. The "why" of that fact is a matter of perspective, a reflection of the outlooks, governments, and indeed the cultures of each nation. But answering that question directly is perhaps less informative than…

What do Yamaha, Kawasaki, Suzuki, Honda, and Toyota have in common? Well, clearly, they’re all Japanese, and they’re among the biggest brands in their respective industries. They’re also paragons of reliability, with the Japanese Big Four’s bikes all known for being capable of surpassing six-digit odometers. And as for Toyota,…

The Japanese have a strange affinity for Americana. When American GIs exited the country following World War II, for example, the Japanese adopted and preserved American blue-jean and white-t-shirt culture as their own. These days, if you want the best versions of these American classics, you’re paying in Yen.

Not everyone is ready for an EV yet. Plug-in hybrids (aka PHEVs) can be — at least in theory— a compelling EV alternative that offers the best of all worlds (if used correctly). An owner can deploy the battery for short trips and commutes while having the flexibility for an…

While the antitrust lawsuit against NASCAR moves forward, the sanctioning body has removed an anticompetitive provision from its rulebook, allowing 23XI Racing and Front Row Motorsports to compete as open teams in 2025.

Toyota and Lexus are bound and determined to make something out of the pleasant-to-drive but lackluster Toyota BZ4X and its sister Lexus RZ crossover. It started with a mild freshening this year, adding a new single motor trim, which offered more range and better efficiency. For 2025, Lexus is looking to…

A few years ago, as a guest of Toyota at a NASCAR race, the company was at pains to prove its American bonafides. A fleet of Tundra safety trucks buzzed the paddock with the words "Built In Texas" emblazoned on their flanks. In a bid to contend with Ford and…

Some 35+ years ago, David Wilson, currently group vice president and president of TRD USA, was a considerable expert of feminine hygiene products. It comes off as one of those charming “interesting facts about yourself” that you’d share as an icebreaker — more on this in a moment.

Sacha Fenestraz is poised for a return to Super Formula in 2025 with Toyota’s flagship TOM’S team, Motorsport.com understands.