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The Latest Breaking News from The Pokemon Company

As Zelda gets zilch for 40th birthday, former PR leads say Nintendo's approach to anniversaries is very different from The Pokemon Company's: "It's like this way of life"

"Pokemon is everywhere"

GamesRadar

Pokemon acquires US trading card game distributor, so our stock woes could be about to change

The Pokemon Company is acquiring Excell Brands

GamesRadar

90 minutes with Pokemon Pokopia convinced me this could be the biggest cozy game since Animal Crossing, and I'm already eager to spend hundreds of hours in it

Hands-on | Pokemon's first life sim is incredibly moreish, and I can already tell it's going to take over my life

GamesRadar

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The Pokemon Super Bowl trailer didn't give fans the Gen 10 tease they wanted, but a rundown of celebrities' favorite pocket pals: "Stayed up until 3 am"

To celebrate the series' 30th anniversary

GamesRadar

The Pokemon Company teases "special" 30-year celebration for February 8 – by putting Jigglypuff in a recording studio for Super Bowl LX

Jigglypuff is cooking something up, and it ain't a clutch Rest

GamesRadar

Pokemon card event at controversial shrine to Japanese war dead canceled after China protests

A Pokemon card event for Saturday at Tokyo’s controversial Yasukuni Shrine was canceled and the Pokemon Company, an affiliate of Japanese game maker Nintendo, apologized following a backlash from China, as tensions between the two sides escalated

The Independent UK

Only a week into his job, Nintendo legend Reggie Fils-Aimé had to deal with retailers "upset" there weren't enough copies of Pokemon Ruby and Sapphire: "I never let that happen ever again"

Despite that, he says "I always enjoyed working with The Pokemon Company"

GamesRadar

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Pokemon boss says a "major driving force" behind his thinking while producing "the next game" is how the iconic RPG series "has the power to connect the world"

"We will continue doing our best to deliver new Pokemon worlds to people all around the world"

GamesRadar

Pokemon Z-A missed its chance to unravel the franchise's creepiest mystery

Opinion | Lumiose City's "ghost girl" is still out there

GamesRadar

'Pokémon Legends Z-A' Reveals New Mewtwo Side Mission: How to Get Mewtwonite X and Y

Pokémon Legends: Z-A just unlocked a hidden Mewtwo mission. Learn how to claim Mewtwonite X & Y and access the new Legendary quest in this surprise update.

Player One

Mega Lucario Z: How to Get the New Evolution in Pokemon Legends Z-A and What You Need Before the DLC Drops

Learn how to get Mega Lucario Z in Pokemon Legends Z-A, what is confirmed so far and what players need to prepare before the Mega Dimension DLC launches.

International Business Times UK

Pokemon life sim Pokopia shows off 4-player multiplayer oozing with Animal Crossing vibes, and new Pokemon forms including this mossy Snorlax I'm already in love with

It's even more like Animal Heracrossing than we first thought

GamesRadar

A blow to Nintendo's controversial Pokemon patent could "embolden some competitors" to fight back against future lawsuits or accusations after the Palworld mess, IP expert says

Threatened third parties could feel more like they "have a stronger likelihood of success" if Nintendo's new patent is altered

GamesRadar

Public outrage amid Palworld lawsuit likely influenced new scrutiny of Nintendo's Pokemon patent, IP expert speculates, but it's debatable if giving that power to "people on the internet" who "scream loudly" is good

"Plenty of gamers are happy to take out their pitchforks and argue against things," but is that always beneficial?

GamesRadar

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Nintendo's patent fight against Palworld over Pokemon mechanics "further" undermined, IP expert says, as US Patent and Trademark lead calls controversial summoning patent into question

The summoning patent was brought into the spotlight in September

GamesRadar

I've been waiting 6 years for Pokemon to bring back its cutest features, and Pokemon Legends: Z-A has given me hope that I'll get what I want soon

Pokemon Legends: Z-A has given me hope that the next game we get will let me live out my anime fantasy

GamesRadar

Pokemon Sword and Shield made me a lapsed fan but Pokemon Legends: Z-A has turned me back into a super nerd

Now Playing | Pokemon Legends: Z-A made me rethink my feeling that post-pixel catching was over after I bounced off the modern generations

GamesRadar

Pokemon Legends: Z-A sells over 5.8 million copies in its first week, cementing the real-time RPG as a success even if it's still lagging behind Legends: Arceus

Numbers only Square Enix could be disappointed with

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GamesRadar

Pokemon Legends: Z-A put my favorite Pokemon on a random roof, and it couldn’t have been a more fitting spot

Opinion | The Dratini line represents the scope of Pokemon like few others

GamesRadar

Ex Nintendo marketing leads say Pokemon devs "were very shellshocked" and "freaking out" about Pokemon Sword and Shield 'Dexit' controversy: "It wouldn't go away"

The people need their Pokemon

GamesRadar

Pokemon Legends Z-A and Arceus are true successors to the classic Pokemon games I first fell in love with

Now Playing | The magic's back

GamesRadar

Pokemon Legends: Z-A only needs to sell 200k units to break even, former Nintendo marketing leads estimate, so "they should inject a bit more money into these things"

"Just so you don't have crappy trees and windows"

GamesRadar

Pokemon Legends: Z-A Mega Evolution – All the Pokemon who can Mega Evolve

Here are all the Pokemon Legends: Z-A Megas, new and old

GamesRadar

Pokemon Legends: Z-A review: "Fast fluid real-time fights and a world worth exploring make this finally feel like the anime come to life"

GamesRadar

Get your first look at a devastating Pokemon Phantasmal Flames card in this exclusive reveal

We can exclusively reveal a Zacian Pokemon Phantasmal Flames card, and it has a bone to pick with you

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