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The Latest Breaking News from Kit Ellis

Ex Nintendo marketing leads say Pokemon devs "were very shellshocked" and "freaking out" about Pokemon Sword and Shield 'Dexit' controversy: "It wouldn't go away"

The people need their Pokemon

GamesRadar

Rumored Pokemon Winds and Waves budgets are likely much larger than leaks, former Nintendo marketing leads say, because they don't cover "significant" marketing costs

The $20 million figure flating around doesn't paint the full picture

GamesRadar

Pokemon Legends: Z-A only needs to sell 200k units to break even, former Nintendo marketing leads estimate, so "they should inject a bit more money into these things"

"Just so you don't have crappy trees and windows"

GamesRadar

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As Pokemon Winds and Waves rumors swirl after huge leak, ex-Nintendo marketing lead says "Nintendo and Pokemon really need to rethink their approach to information security"

The purported Pokemon leak may have revealed several years of games

GamesRadar

Former Nintendo marketing leads theorize the company is finding a "backdoor angle" to use while suing AI creators over fake Pokemon content, "kind of like with Palworld"

"Nintendo's lawyers are very good"

GamesRadar

Pokemon Legends: Z-A may get an even "lower than Arceus" Metacritic score as "people are very resistant to change," predict ex-Nintendo marketing leads: "Some of the things that they're introducing might be a little bit divisive"

"It makes it a hard game for it to really get the high high score"

GamesRadar

Everything announced at the Nintendo Direct September 2025

Super Mario Galaxy movie! Fire Emblem Fortune's Weave! More!

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Former Nintendo marketing leads explain the company is "very good" at curbing leaks – unless they're from third-party games, "then it becomes much harder for Nintendo to control"

There are "Nintendo ninjas" who "investigate leaks" internally

GamesRadar

Former Nintendo marketing lead says rumored Direct "is probably a sure thing" given the Switch 2 games still set to release this year: "Some sort of an update on Metroid Prime 4, hopefully, please, my god"

And maybe Hyrule Warriors

GamesRadar

Mario creator Shigeru Miyamoto spent an entire New Super Mario Bros. Wii test demo just sliding around with the Penguin power-up, former Nintendo marketing leads recall: "That's all he was doing"

"He definitely experiences games in a much different way"

GamesRadar

Kirby Air Riders should be delayed to 2026 if anything is "not going perfectly," former Nintendo marketing leads say, because it's not worth burning out Smash Bros creator Masahiro Sakurai

Plus Mario Kart World and Sonic Racing: CrossWorlds are pretty heavy competition

GamesRadar

Former Nintendo marketing lead says it's "not normal" we still don't have release dates for Elden Ring, Metroid Prime 4, and more Switch 2 games: "That's not the Nintendo that I know"

It's August and there are five big 2025 Switch 2 games we don't have release dates for

GamesRadar

Former Nintendo marketing lead says rumors of a Direct later this month "make a lot of sense" due to the lack of a Metroid Prime 4 release date

A Nintendo Direct is rumored to take place after Donkey Kong Bananza launches

GamesRadar

Don't expect Animal Crossing for Switch 2 anytime soon, former Nintendo marketing lead warns: "It's maybe a little bit early"

Kit Ellis explains Nintendo typically focuses on the hardcore fans for a console's early years

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A 3D Mario game for the Switch 2 could be "many years away" as former Nintendo marketing leads also speculate Donkey Kong Bananza is being made by the Super Mario Odyssey team

"3D Mario is probably coming very late" if the team has been busy with Donkey Kong, they suggest

GamesRadar

"When they do a business analysis, Nintendo doesn't show up": Ex PlayStation boss says Sony's only real competition outside Japan is Xbox, even though they have "huge respect for what Nintendo does"

"We all feel it's great to have Nintendo continue to be successful" because some of its younger fanbase "might graduate into more mature systems like PlayStation or Xbox"

GamesRadar

Switch 2 is Nintendo's fastest-selling console despite high prices, former Nintendo marketing leads say "you're basically teaching them that they can continue to do this"

The ex-Nintendo employees say the company's strategy for dealing with backlash was usually to "pretend it didn't happen"

GamesRadar

As fans reject Switch 2 game-key cards, former Nintendo marketing leads say it's unlikely that physical games will ever "100% go away," because "they realize the importance of that"

Nintendo knows that fans "have this emotional tie to their brand, and they want to cultivate that"

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GamesRadar

Nintendo "won't know" if the Switch 2 eShop will crash on launch day as everyone rushes to download Mario Kart World, former marketing leads warn, but "they're prepared"

Nintendo will be ready to fix any issues if they happen, say Kit Ellis and Krysta Yang

GamesRadar

Switch 2 leakers beware, even former Nintendo marketing leads found it "surprising" how good the company was at tracking people down: "They will find who it is"

Nintendo "can get pretty precise," says Kit Ellis

GamesRadar

Amid ongoing Switch 2 confusion over everything from features to games, former Nintendo marketing leads say the company should "just give people all the information" in one place

It should be fans' to "parse through"

GamesRadar

Nintendo won't "rush" major Switch 2 game announcements like a new 3D Mario to sell the console, say former marketing leads: "There's no way from a development side"

Kit Ellis believes Nintendo already has "at least the rest of this year mapped out in terms of game announcements"

GamesRadar

Nintendo needs to be "super transparent" with potential paid Mario Kart World DLC for Switch 2, former marketing leads say, as "people are already questioning the $80 price tag"

Add Funky Kong and the people will pay anything

GamesRadar

"This isn't Ubisoft": Former Nintendo PR managers say the company's mantra of "respect the value" is why Switch games "don't go on sale"

"You're paying a Nintendo mark-up"

GamesRadar

Nintendo is likely surprised, panicked, and having a full "war room" response to the outrage over Switch 2 pricing, former marketing leads say

"They haven't had a need to do a lot of crisis communication for eight years"

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