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The Latest Breaking News from Swatch Group

Swatch closes London stores over huge crowds seeking limited edition watch

Clips show stampedes of shoppers eager to get their hands on the new watch

Evening Standard

‘We are not animals’: How AP x Swatch ‘Royal Pop’ launch spiralled into chaos across cities

The highly anticipated Audemars Piguet x Swatch "Royal Pop" watch launch descended into chaos across multiple cities, including Bengaluru, Mumbai, Delhi, and Dubai. Massive crowds, long queues, and safety concerns led to cancelled store openings and frustrated buyers, with some calling it one of the wildest retail scenes in years.

The Economic Times

300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing and shoving occurred in several cities. Police used tear gas in France to control crowds. Many buyers aimed to resell the watches at…

The Economic Times

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Swatch shutters stores as demand for collaboration with Audemars Piguet peaks

Collaboration was announced earlier this week sending watch lovers into a frenzy

The Independent UK

When two become one: Old and new watchmakers collaborate to change perception of time

The bold move is part of Audemars Piguet CEO Ilaria Resta’s drive to push the boundaries of an industry whose reputation is often hampered by entrenched assumptions.

Euronews

I hate pocket watches but I love the Audemars Piguet x Swatch Royal Pop – here's why

Here's everything we know about the hottest watch of 2026.

Audemars Piguet unveils collaboration with affordable watch brand — and they could cost less than $500

The highly anticipated partnership will launch May 16

The Independent UK

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Is Swatch really about to give the Audemars Piguet Royal Oak the MoonSwatch treatment?

There's a curious arrival coming on May 16.

Swatch adds four quirky dive watches to its collection

The Swatch Squbaqua collection gains a quartet of jellyfish-inspired models.

I designed a watch using Swatch's AI tool – it's a bizarre experience, but one I'd definitely use again

If you've ever fancied yourself as a watch designer, this is a good way to give it a go.

MoonSwatch maker launches new AI-powered technology which allows you to design a unique watch

The Swatch AI-Dada tool is finally available in more markets, including the UK.

Five retro watches which are dripping in digital cool – from a gorgeous G-Shock to a neat analogue quartz Swatch

If Stranger Things has ignited your 80s nostalgia, these watches will be right up your street – and they're cheaper than you'd think.

You’ll only be able to buy this new MoonSwatch when it’s snowing

Let it snow: Latest MoonSwatch features a unique gold snowflake on the dial

Swiss watchmaker stocks rally as Trump dangles relief from steep 39% US tariff

The president’s late-Monday remarks lifted sentiment, with Switzerland’s top watch groups gaining as September exports to the US fell 55.6% year on year.

Euronews

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Day of the Dead watches 2025: 9 themed watches from Richard Mille, Chopard, Timex and more

Celebrate Day of the Dead in style with these fabulous skull watches

New Snoopy MoonSwatch has tons of hidden details… but is it enough?

MoonSwatch celebrates the Hunter’s Moon with new, exclusive model

Benzinga

Swatch To Raise US Watch Prices By Up To 15%, Unveils Satirical 'WHAT IF...TARIFFS?' After Trump's 39% Tariffs On Swiss Imports

In response to the 39% tariff imposed by President Donald Trump on Swiss imports, Swatch Group (OTC:SWGAY) has announced a price increase of 5% to 15% for its products in the United States.

This new MoonSwatch has golden popcorn on its dial

The latest MoonSwatch will, once again, be on sale for just a single day

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International Business Times UK

Swatch 'Slanted Eyes' Ad Triggers Boycott in China Where 27% of Its Revenue Come From

Swatch faces criticisms in China after releasing the controversial 'slanted eyes' ad. Despite offering an apology, many consumers still want to boycott it.

Euronews

Swatch shares drop as Swiss watchmaker forced to apologise for racist ad

Swatch share prices have been in a steady decline since a sharp peak in late July. Today's advertising misstep isn't going to help their recovery.

The Independent UK

Swatch pulls ‘racist’ advert featuring Asian model in ‘slanted eyes’ pose

The Swiss luxury watch brand has apologised after accusations of racism

The Independent UK

Swiss watchmaker Swatch apologies for ad showing gesture seen as racist

Swiss watchmaker Swatch has apologized for an campaign that has upset consumers in China and elsewhere and says it has removed all related materials worldwide

Creative Bloq

I’m astounded this 'racist' Swatch ad got approved

It’s 2025, do better.

Euronews

Switzerland scrambles to ink trade deal with US amid certain 'economic blow' due to tariffs

The tariffs, which come into effect on Thursday, are estimated to affect around 60% of Swiss exports to the United States, its largest market for its exports of pharmaceuticals, watches, machinery and chocolate.

This is my favourite Snoopy MoonSwatch yet – but good luck finding one

Did Swatch just admit the MoonSwatch has an awful strap? This new model suggests so

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