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The Latest Breaking News from Swatch Group

This new MoonSwatch has golden popcorn on its dial

The latest MoonSwatch will, once again, be on sale for just a single day

Swatch 'Slanted Eyes' Ad Triggers Boycott in China Where 27% of Its Revenue Come From

Swatch faces criticisms in China after releasing the controversial 'slanted eyes' ad. Despite offering an apology, many consumers still want to boycott it.

International Business Times UK

Swatch shares drop as Swiss watchmaker forced to apologise for racist ad

Swatch share prices have been in a steady decline since a sharp peak in late July. Today's advertising misstep isn't going to help their recovery.

Euronews

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Swatch pulls ‘racist’ advert featuring Asian model in ‘slanted eyes’ pose

The Swiss luxury watch brand has apologised after accusations of racism

The Independent UK

Swiss watchmaker Swatch apologies for ad showing gesture seen as racist

Swiss watchmaker Swatch has apologized for an campaign that has upset consumers in China and elsewhere and says it has removed all related materials worldwide

The Independent UK

I’m astounded this 'racist' Swatch ad got approved

It’s 2025, do better.

Creative Bloq

Switzerland scrambles to ink trade deal with US amid certain 'economic blow' due to tariffs

The tariffs, which come into effect on Thursday, are estimated to affect around 60% of Swiss exports to the United States, its largest market for its exports of pharmaceuticals, watches, machinery and chocolate.

Euronews

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This is my favourite Snoopy MoonSwatch yet – but good luck finding one

Did Swatch just admit the MoonSwatch has an awful strap? This new model suggests so

You can't make a MoonSwatch with Swatch's AI tool – but you can do this…

I tried Swatch’s AI-DADA tool, and it needs some work

Here’s why the MoonSwatch 1965 is my favourite OMEGA x Swatch collab

I think I’ve finally found my perfect MoonSwatch

You can finally buy a MoonSwatch online – here's how

Want a MoonSwatch but don't live near a store? Your prayers have been answered.

Swatch x Blancpain Fifty Fathoms collection grows with new green colour

There’s a new Fifty Fathoms colour to add to your Swatch x Blancpain collection

From sixth tier to Swiss Cup final: Biel-Bienne ready for time of their lives

The third division team, based in the watch capital of Switzerland, went bankrupt in 2016 but have upset the odds to face Basel on Sunday

The Guardian - UK

9 Obscure Brands Making a Quiet Comeback in 2025

In an age where trends flicker and fade faster than a TikTok soundbite, a curious thing is happening in the background of the consumer landscape. While tech giants and global fashion powerhouses dominate headlines, a quieter revolution is underway: the resurrection of once-forgotten brands. These are names that once occupied…

Everybody Loves Your Money

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The maker of the Moonswatch is back with a jellyfish-inspired dive watch

If you want an affordable dive watch with character, this is a great pick.

Fortune

Swiss watches will face some of the highest U.S. tariffs at 31%—and its ripple effects will change the industry's dynamic

"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

Inside Mr Jones Watches, the British watchmaker unlike any other

T3 meets Mr Jones at the whimsical watchmaker's London workshop

A Week on the Wrist with the Omega x Swatch MoonSwatch Mission to Earthphase – I was wrong about this watch

I got hands-on with a MoonSwatch and I might have to retract everything I've ever said about them.

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A Week on the Wrist with the Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean – real divers wear pink

The latest iteration of the Swatch and Blancpain collaboration offers big Kenergy.

Swatch just revealed my new favourite MoonSwatch, and it’s coming this weekend

The latest MoonSwatch features a white dial, vintage Omega logo and a very strange chronograph

Fortune

Swatch became the elite Swiss watch industry’s crusader by making colorful timepieces with plastic. Now it'll have to prove itself once again

Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch industry. It’s since seen success and failure—and is now on the precipice of yet another defining crisis.

Swatch’s new MoonSwatch strap has transformed my Mission to Pluto – but it isn’t perfect

Finally, it’s time to get rid of your MoonSwatch’s awful Velcro strap

Year of the Snake 2025: 13 snake-inspired watches from Hublot, Swatch, Jaeger-LeCoultre and more

Celebrate the Year of the Snake with these special edition watches

New Swatch x Blancpain Fifty Fathoms Pink Ocean might be my dream dive watch

Forget the MoonSwatch – this is the Swatch collaboration of my dreams.

Your MoonSwatch just got a colourful, affordable upgrade

My favourite watch collaboration is back!

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