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The Latest Breaking News from Shorts

DoubleVerify Expands Authentication to YouTube Shorts

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

TV Tech

YouTube Shorts tests letting users turn comments into TikTok-style videos

YouTube is experimenting with a new feature that lets viewers create Shorts from comments on other people's videos.

Android Central

How Alan Chikin Chow became YouTube Shorts’ #1 creator

By studying successful content and the YouTube algorithm, Chow has become the platform's top short-form creator.

Fortune

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read the most diverse news in one place.

AI translation may be an easy way for creators multiply earnings

This allows them to expand ad revenue sharing income across nations.

Fortune

YouTube kills a feature you probably weren't using anyway

YouTube announced that it will shut down its Snapchat Story clone on June 26 to focus on Shorts and Community posts.

Android Central

Google Deepmind shows off how AI improves YouTube Shorts

Google Deepmind offers insight into how it's making YouTube Shorts videos more discoverable.

Android Central

NewFronts: YouTube Pitches New Way To Work With Shorts

Short-form content can be part of Video reach campaigns

Broadcasting & Cable

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Social media's battle for creators comes to earnings calls

But some platforms, like Alphabet's YouTube, gave creators more love than others this quarter.

Fortune

YouTube touts Shorts as its 'number one' hope for growth

It is paying better than the other platforms for the bulk of creators, according to creators interviewed by Fortune.

Fortune

Alphabet reports $69.8B in revenue amid mass layoffs and increased AI focus

Alphabet reported its Q1 2023 financial earnings on Tuesday. The company made over $69 billion in revenue following its mass layoffs.

Android Central

As TikTok remains in limbo, it’s time for YouTube Shorts to have a major glow-up

As lawmakers in the U.S. debate whether or not to ban TikTok permanently, Google and Meta should start thinking about how it can capitalize on this moment with Shorts and Reels, analysts suggest.

Android Central

TikTok might get banned after ‘disaster’ testimony. Why do some TikTokers not care?

The U.S. government may be inching toward a radical restructuring of TikTok, if not an outright ban on the Chinese-owned social media app. But to Jaci Butler, an internet personality and singer with 4 million followers on the embattled platform, the commotion is old hat.

Los Angeles Times

YouTube Shorts breeds goodwill among creators with new revenue sharing model

This is what creators report in the first weeks that YouTube has shared Shorts advertising revenue with video makers.

Fortune

YouTube to add shopping features for Shorts

YouTube Shorts will soon be including new shopping features on the platform. This includes affiliate marketing and the ability to purchase items through Shorts. Read on for details:

Dynamite News

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Bangkok Post

Novel YouTube features help creators

YouTube has unveiled new features aimed at enhancing creators' earnings and customer engagement, while aiming to support ad revenue sharing for content creators on its Shorts platform early next year.

Evening Standard

YouTube introduces personalised handles to make it easier to tag and find channels

The new feature will make it easier to find YouTube channels mentioned in videos

Los Angeles Times

As TikTok eats the world, YouTube makes a bid for creators' hearts — and wallets

PLAYA VISTA, Calif. — Gathered in the company's historic Spruce Goose hangar Tuesday morning, a host of YouTube leaders laid out a roadmap for the platform's evolving relationship with both video creators and the music industry, announcing new monetization tools and industry partnerships in the cavernous event space where Howard…

Benzinga

Top Financial Media Stories Wednesday, September 21: Amazon's Roomba Maker Acquisition Attracts Regulatory Attention, Binance And FTX Bid For Voyager Digital's Assets, Germany Nationalizes Gas Giant Uniper To Avert Energy Crisis And More..

Wall Street Journal

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Bangkok Post

YouTube Shorts touts 1.5bn users, taking on TikTok

SAN FRANCISCO - YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, which competes with global sensation TikTok.

Belfast Live

Greenisland veteran Gary Bell insists players are relishing pressure stakes

“... it’s still all to play for, we’ve had a couple of big games there where we knew we had to win and we’ve turned up and won them."

Belfast Live

Plunkett playing the numbers game as they target promotion

“Provided we get the Shorts points, it will leave us on 53 points which means Greenisland can’t catch us..."

Belfast Live

Shorts FC in need of reinforcements after five are sent off amid ugly scenes

Shorts' game against Plunkett was marred by an ugly brawl at Aircraft Park

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People

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