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The Latest Breaking News from Peroni

How a Japanese population crisis made Asahi one of Europe's biggest beer makers

Asahi Super Dry and Peroni Nastro Azzurro have made the Japanese brewer a giant in the European beer market.

Peroni on brand as Autosport Award accolade celebrated at eponymous bar

Peroni Nastro Azzurro 0.0% was able to toast its own success at the Autosport Awards last week after being named Brand Partnership of the Year alongside Scuderia Ferrari.

Peroni Nastro Azzurro 0.0% and Scuderia Ferrari named Autosport’s Brand Partnership of the Year

Peroni and Ferrari will be toasting their victory after being named Brand Partnership of the Year at the 2025 Autosport Awards.

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‘Our love letter to the tifosi’ – Peroni Nastro Azzurro 0.0% toasting partnership with Ferrari

“Now let’s do this for the fans” is the opening line from Ferrari team principal Fred Vasseur as he starred alongside his drivers in a 60-second heist movie marking the start of the team’s partnership with Peroni Nastro Azzurro 0.0%.

PerfectDraft's new machine is the perfect gift for beer lovers this Christmas

Pub-quality pints around the Christmas tree? Go on then

How a Japanese population crisis made Asahi one of Europe's biggest beer makers

Asahi Super Dry and Peroni Nastro Azzurro have made the Japanese brewer a giant in the European beer market.

Rome isn’t all ruins – check out its breathtaking contemporary art and design, too

The Forum and Colosseum have to be seen once, but after that the Eternal City has a never-ending wealth of modern art worth exploring

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Peroni Nastro Azzurro 0.0% launches partnership with Ferrari

The alcohol-free beer branding will feature on Scuderia Ferrari cars and drivers' uniforms

Evening Standard

Estrella Galicia leaves Ferrari for McLaren return in F1 beer merry-go-round

Estrella Galicia leaves Ferrari for McLaren return in F1 beer merry-go-round

In an unusual merry-go-round of beers, the Maranello team is in turn replacing the departed sponsor with Peroni, the top Italian non-alcoholic brand that was previously with Aston Martin for three seasons.

Celtic hero Scott Brown downs drink with Ray Parlour as he toasts Ally McCoist and Alan Brazil

Celtic hero Scott Brown downs drink with Ray Parlour as he toasts Ally McCoist and Alan Brazil

The legendary Hoops skipper - now in charge at Fleetwood Town - had a Peroni Limoncello with the former Arsenal midfielder.

'I tried these 0.0% alcohol drinks for Dry January and I think I've been converted'

'I tried these 0.0% alcohol drinks for Dry January and I think I've been converted'

I taste tested a range of beers, wine, spirits, cider and Prosecco

Peroni bursts onto NoLo market with zero-alcohol beer which they say tastes like the original

Peroni bursts onto NoLo market with zero-alcohol beer which they say tastes like the original

Feel like a celebrity sipping this brand-new alcohol-free beer, which will be served at Grand Prix and Formula One events

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