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The Latest Breaking News from Pattern

Meet the 'incubators' that build Hollywood's celebrity-owned brands

Behind every movie-star-owned tequila or cosmetics line, there's an army of retail and marketing experts at firms like Beach House and A-Frame.

Meghann Fahy's Bouncy Curls Are All of My Fall Hair Goals

Meghann Fahy's Bouncy Curls Are All of My Fall Hair Goals

Elegance personified.

Tracee Ellis Ross Convinced Me to Curl My Naturally Curly Hair for the First Time in a Decade

Tracee Ellis Ross Convinced Me to Curl My Naturally Curly Hair for the First Time in a Decade

The new PATTERN curling iron is a hairstyling game changer.

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Pattern CEO Tracee Ellis Ross was told to let someone else run her company. She refused: 'I had become my own best expert'

Ross didn't want to partner with an existing brand like other celebrities.

Parents paying 38% more for baby items compared to last year - see list of biggest rises

The biggest rise has been nappy cream, up by 37.9% year on year, while baby bottles cost 17.2% more and baby lotion by 14.1%, according to research from ecommerce group Pattern

Allen Media Group Channels Are Streaming on Redbox App

The Weather Channel en Español, Pattern, theGrio TV Network now on Redbox Free Live TV

Broadcasting & Cable

Tracee Ellis Ross fought for 10 years to build a brand that would 'honor' Black and textured hair

Pattern Beauty debuted its first heat tool this month.

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Best braiding hair: Extensions, products and gels tried and tested

Best braiding hair: Extensions, products and gels tried and tested

Essentials for your protective hairstyle

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Jennifer Aniston

Jennifer Garner

Tracee Ellis Ross

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