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The Latest Breaking News from Parks Associates

Apple Dominates Smart Tag Market With AirTags

Apple dominates the still-small market for smart tags – those little devices used to locate missing items like keys and luggage.

Investors Business Daily

Survey: U.S. Consumers Are More Likely to Watch FAST Channels than Pay TV Services

New Parks Associates and JW Player survey finds that 50% use FAST, 33% pay TV and only 14% watch over-the-air broadcast

TV Tech

Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.

43% of streaming media player owners report using Roku the most often according to Parks Associates

TV Tech

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Space X's Starlink Has 1.3M U.S. Residential Broadband Subs

Parks Associates estimates that Elon Musk's Starlink has now overtaken longtime satellite broadband providers HughesNet and Viasat

TV Tech

Are Viewers Cutting Back on Streaming?

One researcher reports average spending, number of subscriptions have declined

TV Tech

Parks: Prime Video Has Lowest Churn Rate

Discovery+ has the highest

TV Tech

Video Viewing Rises Significantly in U.S. Internet Households

Those homes are now watching six more hours of video per week than they were in 2020

TV Tech

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Parks Reports High Churn Levels, Falling Customer Satisfaction with Streamers

Several factors are contributing to the trends including the economic downturn

TV Tech

Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security

Feature second only to having the ability to stream content from an online video service via a pay-TV service

TV Tech

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

Researcher Alan Bullock discusses his latest research for Parks Associates

TV Tech

CES2024: Smartphone Ownership Surpasses TV Ownership in U.S. for the First Time

About 92% of U.S. homes have an internet connection, 90% own a smartphone and 88% own a TV according to Parks Associates

TV Tech

Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service

While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%

TV Tech

Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon

Netflix is the only major player making money in subscription streaming services. The rest are trying to find a way to compete. But can they do it?

Investors Business Daily

ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst

A new report on 3.0 finds NextGen TV has come at the right time for broadcasters and viewers

TV Tech

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TV Tech

Streaming Stickiness: Netflix and Prime Video Have Longest Subscription Durations

The duration of the average Netflix subscription is over 4 years; Peacock is the shortest at just over one year, according to Parks

TV Tech

Study: Usage of Ad-Supported Streaming Services Spikes

41% of U.S. internet homes now use an ad-supported streaming service, up from 31% in just six months

TV Tech

Prime Video Is #1 in New Ranking of Top 10 Subscription Video Services

YouTube Premium moves up to the #10 spot on Parks Associates’ newly revised list of the top ten U.S. subscription video services ranked by sub counts

TV Tech

Parks Survey: Annual Streaming Churn Rate Hits 47%

Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high

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Broadcasting & Cable

Amazon Touts JustWatch Report Saying It Beat Netflix in Q2 Engagement ... 'Take Our Market Share Data With a Grain of Salt,' Responds JustWatch's Founder

Berlin-based streaming search engine provider backs off its bold proclamation

TV Tech

Parks: Streaming Video Churn Rate Holds Steady at 47%

High churn rates mean constantly shifting strategies for acquiring subs

TV Tech

Cumulative U.S. Streaming Piracy Losses to Top $113B in 2027

Piracy rates will also rise between now and 2027, according to Parks Associates

TV Tech

Nearly Nine in Ten U.S. Internet Homes Have a Streaming Video Subscription

Two in five share passwords for services, up from 27% in 2019, according to Parks Associates

Los Angeles Times

Why analysts say password sharing is now a bigger problem for Netflix, other streamers

LOS ANGELES — The website promised some tantalizing deals.

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