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The Latest Breaking News from Nintendo of America

Former Nintendo of America president Reggie Fils-Aimé says the console wars are over because Xbox needs "support from Sony for Microsoft’s software to reach the largest audience"

"The years of direct competition are done"

GamesRadar

Nintendo Switch 2's underwhelming opening lineup had former president Reggie Fils-Aimé stumped: "I scratched my head a bit"

But he admits he "underestimated" the "compelling" enhanced Switch 1 content

GamesRadar

You’re going to owe Tom Nook more money after these new Nintendo Switch 2 announcements

Tom Nook wants his money, and he’s going to get it. Nintendo of America announced that Animal Crossing: New Horizons is getting a free Ver.3.0 update on January 15! Now, all of us remember the hit Nintendo Switch game that kept people company back in 2020. Animal Crossing: New Horizons…

The Mary Sue

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Former Nintendo of America lead says leaving to help set up Sega of America is "probably the biggest mistake I ever made"

From the NES to the Master System

GamesRadar

Sales exec who helped launch the NES says Donkey Kong Jr. Math is "the worst game we released" and Nintendo "thought it'd be great for kids' education, but we couldn't give it away"

"I think that was one game that slipped through"

GamesRadar

Nintendo's iconic NES Zapper could have been called something else if "a third" of a housewife focus group hadn't walked out of a Duck Hunt preview: "No guns are coming in my house"

"About a third of the women got up and walked out"

GamesRadar

End of an era as Bowser (no not that one) retires from Nintendo

Where's Wario when you need him?

PC Gamer

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Nintendo of America COO Doug Bowser retires, new head announced

Doug Bowser will retire as Nintendo of America president at the end of 2025, with Devon Pritchard stepping into the role and Satoru Shibata joining as CEO.

BANG Premier

Nintendo bids farewell to Bowser

‘Leading Nintendo of America has been the honor of a lifetime,’ says Doug Bowser

The Independent UK

Bowser (no, not that one) will retire from Nintendo at the end of the year

Nintendo of America president Doug Bowser will retire at the end of the year.

TechRadar

After 6 years at the top of Nintendo of America, Doug Bowser is retiring to make room for the company's first female president, Devon Pritchard: "It's time for the next generation of leadership"

"Devon's track record speaks for itself"

GamesRadar

Doug Bowser retiring as Nintendo of America’s President

He's been in leadership positions in NOA for a decade.

Destructoid

Nintendo legend Satoru Iwata "burst out in laughter" when he heard Animal Crossing would be translated to English: "I don't know how you're going to do this"

Former Nintendo of America localization manager Leslie Swan admits, "it's true, just everything in that game was so specific to Japan"

GamesRadar

Mario creator Shigeru Miyamoto spent an entire New Super Mario Bros. Wii test demo just sliding around with the Penguin power-up, former Nintendo marketing leads recall: "That's all he was doing"

"He definitely experiences games in a much different way"

GamesRadar

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Creative Bloq

I can't believe we nearly got a NSFW Pikachu design

I'm glad Nintendo didn't get its way.

PC Gamer

'I won't show those illustrations to anyone as long as I live': Nintendo of America suggested giving Pikachu 'huge breasts' when Pokémon first came to the US, and no, it wasn't a mistranslation

I have an idea to redesign Pikachu! Well, actually, two ideas. Big ones.

GamesRadar

As Switch price increases go live, former Nintendo marketing manager says it could be "really good news" for the Switch 2 and that Nintendo "found a way to stay winning, no matter how much it stinks for all of us"

"A new customer today buying a Nintendo Switch 2 is a lot more valuable than a new customer buying an old Nintendo Switch"

GamesRadar

Nintendo of America suggested giving Pikachu "huge breasts" during localization according to The Pokemon Company's CEO, who "won't show those illustrations to anyone as long as I live"

"Pikachu was changed into a character shaped like a kind of a tabby cat"

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TechRadar

Two down, plenty more to go – Microsoft backtracks on $80 game prices, once again proving voting with your wallet matters

Yet again, voting with your wallet showcases its importance, as Microsoft has made the decision to reverse its $80 game price decision.

GamesRadar

Former Nintendo marketing lead says rumors of a Direct later this month "make a lot of sense" due to the lack of a Metroid Prime 4 release date

A Nintendo Direct is rumored to take place after Donkey Kong Bananza launches

Tom’s Hardware

$1.4 million worth of Switch 2 consoles stolen from semi-truck — 2,800 consoles were en route from Nintendo of America HQ to a GameStop store in Texas

A $1.4-million Nintendo Switch 2 shipment has been stolen off the back of a semi-truck.

GamesRadar

Nintendo and Nvidia bosses say Switch 2 is the ultimate realization of late president Satoru Iwata's dream: "It is wonderful to see Mr. Iwata's vision come full circle"

"I still remember the day Iwata-san shared his dream with us"

GamesRadar

Nintendo "won't know" if the Switch 2 eShop will crash on launch day as everyone rushes to download Mario Kart World, former marketing leads warn, but "they're prepared"

Nintendo will be ready to fix any issues if they happen, say Kit Ellis and Krysta Yang

GamesRadar

Pokemon logo designer speaks up after 27 years, shares unused designs and says Nintendo gave him a month to draft one of the most iconic logos in history before Red and Blue reveal

It's amazing what artists can do so quickly

GamesRadar

Nintendo of America might turn your Switch into an expensive paperweight if you mod your console or install any "unauthorized" games, new policy warns

Breaking certain restrictions could result in your Switch being "permanently unusable in whole or in part"

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