The Latest Breaking News from NIL

The highly touted freshman quarterback is currently on track to begin his collegiate career as a backup to incumbent Quinn Ewers.

HARTFORD, Conn. — When Adama Sanogo started working with Championship Labs, a class within UConn’s Werth Institute for Entrepreneurship and Innovation that helps student-athletes with navigating name, image and likeness opportunities, he had to start building his own personal brand.

Remember back in 2021, when Name, Image and Likeness were borderline dirty words that college coaches and administrators tiptoed around because (Heaven forbid!) they would be accused of endorsing the idea of paying “amateur” athletes?

The Tigers star’s social media following has nearly tripled in recent weeks since winning the national title.

MINNEAPOLIS — Paige Bueckers is one of the most recognizable athletes in college sports. She has a massive social media following and a large platform as a star basketball player with UConn's storied program.

ORLANDO, Fla. — There are many us who have been led to believe that “NIL” is an acronym for Name, Image and Likeness, but it’s becoming more and more clear that another acronym might be more accurate.

The reigning Big Ten Player of the Year is recovering from a left knee injury he sustained in November.

One of college basketball’s most respected voices is imploring the NCAA to make changes to the transfer portal.

LOS ANGELES — Last summer, as USC rolled out its initial plans for navigating the new world of name, image and likeness, the notion of boosters brokering NIL deals beyond the university's watchful eye was viewed as a potential nightmare scenario. When a donor-led collective arrived at USC by August,…

MIAMI — Haley and Hanna Cavinder, the former Miami Hurricanes twin basketball guards, said they are “excited” about a future with the WWE.

The veteran coach weighs in on NIL, dividing up Division I and the end of amateurism in college sports as we know it.