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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Meghan L. Hall

Caitlin Clark challenges fellow hoopers in new NIL deal with Gatorade

Caitlin Clark is taking her game to the next level. She’s adding Gatorade to her massive chest of NIL deals.

At this point, we’re convinced there isn’t much Caitlin Clark can’t do. Whether it’s casually getting over 92,000 people to support women’s basketball or dropping 35 points to write her name into the NCAA record books, she’s got it figured out.

Caitlin Clark also knows how to secure a bag. Her NIL deals already include a stacked lineup of Nike, H&R Block, Topps, Buick and State Farm. Yet, one more company has joined the mania.

The world’s most famous sports drink producer, Gatorade, is now locked in with the Iowa star.

Per Amanda Christovich of Front Office Sports, the new partnership locks Clark in for several years, and Gatorade will donate $22,000 — an ode to her number — to the Caitlin Clark Foundation as part of the deal.

Clark also gave her thoughts on the news, saying, “This partnership is special because not only does Gatorade fuel the best athletes in the game, but they’re also committed to leading by example and giving back, which is what I strive to do every day.”

Clark is the fourth college athlete to sign with Gatorade after UConn’s Paige Bueckers, Penn State’s Nick Singleton and Colorado’s Shedeur Sanders.

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