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The Latest Breaking News from Nielsen

March Madness Lifts Cable’s Share of TV Viewing

But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

TV Tech

TV Usage Takes March Dip While College Hoops Help Cable

YouTube takes biggest-ever share

Multichannel News

CNN Cancels ‘King Charles’ Series

Gayle King, Charles Barkley-hosted weekly talk show ends after five-month run

Multichannel News

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read the most diverse news in one place.

Station Groups Announce Investment in ATSC 3.0 Software Platform

Gray, Sinclair, Hearst, Tegna and Scripps launch advocacy for key NextGen TV Application Platform RUN3TV

TV Tech

Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement

Nielsen, Comscore explore ways to use data from NextGen sets

Broadcasting & Cable

Great American Family Tells Growth Story in Upfront Pitch

Family-friendly content is brand-safe for advertisers (Upfront 2024)

Multichannel News

Women’s Championship Basketball Game Routs Men’s by 18.9M Viewers to 14.8M Viewers

Nielsen said the South Carolina-Iowa matchup becomes most-watched basketball game at any level since 2019

TV Tech

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Weekly Cable Ratings: ESPN Dunks Primetime Competition with Women’s College Basketball Tourney Coverage

Fox News outlasts ESPN on total day chart

Multichannel News

‘NCIS’ and ‘The Neighborhood’ Get Renewals at CBS

A staggering 22 seasons for Donald P. Bellisario’s military crime drama

Broadcasting & Cable

Women’s College Basketball Title Game Averages 18.9 Million Viewers, Biggest Hoops TV Audience — Men’s NCAA and NBA Included — Since 2019

Nielsen's official numbers for Sunday's championship showdown between South Carolina and Iowa was even bigger than the preliminary tally ESPN released earlier

Broadcasting & Cable

Weekly Cable Ratings: Tourney Helps TBS Edge Out Fox News in Primetime

Fox News remains most-watched network in total day

Multichannel News

Fox News Dominates Cable News Network Ratings in First Quarter 2024

Tops MSNBC, CNN in primetime, total day

Multichannel News

JIC Certifies Comscore, VideoAmp Are Ready to Use For Transactions

iSpot maintains conditional certification

Broadcasting & Cable

Nielsen Plans To Make ‘Big Data’ Available as Currency in September

New measurement system increases homes using television by about 4%

Multichannel News

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TV Tech

Telos to Add Support for Dolby Digital Plus in LA-5300 Broadcast Audio Processor

The LA-5300 turnkey solution provides loudness control, upmixing, optional Nielsen and Verance Aspect watermark encoding, and Next Generation Audio using Dolby AC-4

Broadcasting & Cable

Sinclair Charges Up Multicast Networks in Deal With Big-Market ABC Stations

Station group pushes over-the-air channels in upfront pitches

TV Tech

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

Multi-year deal now includes OTT measurement

Broadcasting & Cable

Circle City Broadcasting Renews Nielsen Ratings Deal

New agreement includes over-the-top measurement

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news in one place.

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Multichannel News

Weekly Cable Ratings: Fox News Holds Off March Madness To Keep Primetime Win Streak Alive

News network extends total day streak to 11 weeks

Top News

Netflix's Avatar: The Last Airbender Remake Surpasses One Piece Debut

Netflix's Avatar: The Last Airbender remake garners attention with strong viewership, leading to renewal for future seasons. Exciting adventures await fans...

Broadcasting & Cable

Lyft Hires Nielsen To Measure Audience For In-App Ads

Campaigns to be gauged with Nielsen One Ads, Brand Impact and Buyer Lift

Multichannel News

Weekly Cable Ratings: Fox News Notches 10th Straight Win on Total Day Chart

News network also wins ninth straight primetime race

Broadcasting & Cable

Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement

First big-data measurement system to get seal of approval

Broadcasting & Cable

YouTube, Tubi and Peacock Show the Biggest YoY Market Share Gains in Nielsen's Latest 'Gauge' Graphic

But streaming's overall market share remained flat with June of last year

TV Tech

Super Bowl Sunday Sets Records, Streaming Climbs in Feb. 2024

Overall TV usage declined compared to January, according to Nielsen's The Gauge

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