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The Latest Breaking News from NBCU

NBCU Selects Comscore as Preferred Local Advertising Currency

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

TV Tech

Innovid Expands Local Measurement for NBCUniversal

Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations

TV Tech

Peacock to Offer Its First Exclusive Live Streamed NFL Playoff Game

Peacock will live stream Saturday Night NFL Wild Card Game on January 13, 2024

TV Tech

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Fox Upfront Presentation Leads With Tubi

Gronk, Gordon Ramsay, Derek Jeter, A-Rod among the stars to take stage

Broadcasting & Cable

Peacock Signs $110 Million Deal to Host First Ever Exclusive Live-Streamed NFL Playoff Game

The Jan. 13 AFC postseason game will follow Peacock's first regular season NFL exclusive livestream featuring a likely pivotal showdown between the Bills and Chargers on Dec. 23

Multichannel News

NBCU Upfront Show Goes on With Picketing Writers Outside

Shorter presentation than previous years at Radio City

Broadcasting & Cable

Upfronts: Mark Marshall Gets His Closeup Closing NBCU Event

Exec was named head of ad sales on Friday

Broadcasting & Cable

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NBCUniversal Addresses Exec Changes, Writers’ Strike at Upfront Event

‘Ted’ says the TV business needs ads

Broadcasting & Cable

Writers’ Strike Dims Star Power as Networks Take Upfront Stage

Actors won’t show up to tell jokes that aren’t being written

Broadcasting & Cable

Who is Linda Yaccarino, the executive who will replace Elon Musk as Twitter CEO?

NBCUniversal's head of advertising Linda Yaccarino is set to become the new CEO of Twitter, Elon Musk confirms.

ABC News

Elon Musk reveals big move to ‘transform’ Twitter

Twitter owner Elon Musk has announced a new CEO to "transform" the struggling social media platform, which experts say will be a huge challenge. Mr Musk

The New Daily

Elon Musk reveals who is Twitter’s new CEO

Musk has hired former NBCUniversal advertising chief Linda Yaccarino, who modernised the ad business at the media firm.

Al Jazeera

Elon Musk says NBCU ad chief Linda Yaccarino will be new Twitter CEO

"Looking forward to working with Linda to transform this platform into X, the everything app," Musk tweeted.

Axios

Is new Twitter CEO Linda Yaccarino? NBCUniversal exec resigns after Musk announcement

NBCUniversal's head of advertising, Linda Yaccarino, resigned hours after Musk announced a new CEO had been found for the social media giant and that 'she' would be starting in six weeks

Daily Mirror

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Multichannel News

NBCU Names Mark Marshall Interim Ad Sales Chair With Linda Yaccarino Headed to Twitter

Shakeup comes ahead of Monday’s upfront presentation

Broadcasting & Cable

NBCU Stations Launch Local News Channels On Amazon Fire TV

Channels also available on Amazon’s Echo Show devices

Broadcasting & Cable

NBCU’s Linda Yaccarino Might Be New CEO at Twitter

Elon Musk tweets that he’s hiring a woman who starts in six weeks

Axios

Yaccarino in talks to become Twitter CEO

The powerful exec would bring much needed help to Twitter's ad business.

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news in one place.

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Broadcasting & Cable

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Measurement companies provide real-time outcome-based insights

TV Tech

NBCU Unveils Coverage Plans for Paris 2024 Olympics

In a streaming first for the Summer Games, Peacock will offer live streaming coverage of all sports and events and all NBC programming

Multichannel News

NBC, Peacock Set Coverage Plans for Paris 2024 Olympics

NBC will be live during daytime, Peacock will stream all events live

Broadcasting & Cable

NBCUniversal Sees Upfront Market Gathering Strength

Ad sales president Mark Marshall touts scale and precision

Axios

NBCU finalizing settlement with CNBC reporter Hadley Gamble

Gamble's internal complaint led to the investigation, and ultimate firing, of NBCU CEO Jeff Shell.

Broadcasting & Cable

‘Kelly Clarkson’ Moving Production to New York City

‘Kelly Clarkson’ will be shot at 30 Rock starting with season five

Multichannel News

NBCUniversal Teams Up With Twitter to Promote 2024 Paris Olympics

Added reach and scale for advertisers

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