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The Latest Breaking News from MediaRadar

How Cutting Ad Spending Helped Pepsi Lose Fizz in Soft Drink Market

Dr Pepper moved up to No. 2 by spending more of its budget on TV, MediaRadar says

Broadcasting & Cable

Advertisers Pull Back from Streaming Buys

Advertisers Pull Back from Streaming Buys

Advertisers’ investment in six top streamers is down 8% so far this year

Ad Spending on Top 6 Streaming Services Dropped 8% to $1.07 Billion: MediaRadar

Ad Spending on Top 6 Streaming Services Dropped 8% to $1.07 Billion: MediaRadar

Newcomers Netflix, Disney Plus not tracked

Multichannel News

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MediaRadar Acquires Kantar Group’s Vivvix

The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights

Ad Study Quantifies Potential Peril of Lengthy Strike

A new study by MediaRadar suggests that the strike will reduce key revenue streams for broadcasters that were growing in the first half of 2023 before the strike

Licht’s Term at CNN Marked by Declining Ratings, Revenue

Networks' efforts to provide more 'bipartisan' approach to news marked by controversies

CNN Ad Revenue Was Down Nearly 40% For the First Four Months of 2023

In addition to plummeting ratings, the final months of former chief Chris Licht's tenure were marked by rapidly decreasing advertising sales, MediaRadar says

Broadcasting & Cable

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Advertisers Spent $633M in Q1 on Programming Most Impacted by Writer’s Strike

Advertisers Spent $633M in Q1 on Programming Most Impacted by Writer’s Strike

MediaRadar: TV talk show, soap operas and OTT platforms are the three categories of programming most impacted by writer’s strike

Writers’ Strike Impacts Ad-Spending Growth on Talk Shows, Soap Operas

Writers’ Strike Impacts Ad-Spending Growth on Talk Shows, Soap Operas

Streaming platforms also expected to be hurt by WGA work stoppage, MediaRadar says

Multichannel News

MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV

MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV

Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar

Is the bird really freed? A look back at six months of Musk’s Twitter reign

Is the bird really freed? A look back at six months of Musk’s Twitter reign

As we approach half a year of Musk’s acquisition of the social media firm, this is how key areas of the site’s business have performed

The Guardian - US

MediaRadar Using PlayOn Video Capture to Measure Streaming Ads

MediaRadar Using PlayOn Video Capture to Measure Streaming Ads

Deal opens PlayOn platform to commercial applications

Broadcasting & Cable

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