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The Latest Breaking News from Lyst

According to new statistics, this is the most coveted fashion brand in the world right now

Surprised?

Marie Claire

Heatwave chic! These are the It-sunglasses of the summer

Put your slender Ray Bans to one side — bigger is better this summer. From East London cult classics by Maustein to super-sized Balenciaga, Joe Bromley on the shades to know

Evening Standard

Big baggy Noughties trousers own Copenhagen Fashion Week

Noughties-style baggy trousers dominated the catwalks and street style around Copenhagen this week

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

Fashion platform Lyst promotes McFerran to CEO

Founder Morton will move to executive chairman role and focus on strategy

Evening Standard

Upside-down bikinis: the trend made popular by Love Island and the Kardashians

Searches for the style rose 203% within the last month, says shopping app Lyst

The Guardian - UK

Belly chains are back... but can you stomach it?

The Noughties trend for body jewellery is making a surprise comeback. Time to get your Rihanna on, says Chloe Street

Evening Standard

Shine on! Why we’ve fallen back in love with lip gloss

Gleaming 90s-style lips are everywhere, just like shiny fabrics. Is it simply because we’re in the mood for a party?

The Guardian - UK

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Platform for success: how TikTok has made one shoe brand the hottest on the planet

Naked Wolfe’s six-inch ‘Spice’ platform boots have topped Lyst’s ‘heat’ index and been a hit with Tik Tok users and celebrities alike

The Guardian - UK

Balenciaga, Miu Miu and Diesel top list of hottest fashion brands

The quarterly Lyst Index highlights the influence of TikTok trends and fashion’s Y2K obsession

The Independent UK

Gorpcore: How technical outerwear became the hottest trend of the moment

Olivia Petter takes a closer look at the unlikely fashion trend that has been slowly building over the past year

The Independent UK

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