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The Latest Breaking News from Loog

“It took nearly 20 years for the Hello Kitty Strat to return, and now it’s raining cats and… er, more cats”: All the guitar gear that caught my eye this week – including two replicas of the Marty McFly ES-345 that inspired a generation to play guitar

It's been quality over quantity this week, with a few blockbuster drops

“Hello Kitty is all about creativity, joy, and imagination – exactly what we want kids to feel when they pick up a guitar”: Missed out on the Hello Kitty guitars? Loog is now launching kid-friendly acoustics and a Fender-approved Strat

“Hello Kitty is all about creativity, joy, and imagination – exactly what we want kids to feel when they pick up a guitar”: Missed out on the Hello Kitty guitars? Loog is now launching kid-friendly acoustics and a Fender-approved Strat

The Fender x Loog Hello Kitty Stratocaster is even ready to be plugged into an amp, as it's fully equipped with a mini single-coil pickup and a standard ¼-inch jack

“A playful and accessible version designed especially for kids”: What has three strings, one pickup and is the colour of strawberry milkshake? It’s the Fender x Loog’s Hello Kitty Stratocaster – and it might be the cutest beginner guitar of all time

“A playful and accessible version designed especially for kids”: What has three strings, one pickup and is the colour of strawberry milkshake? It’s the Fender x Loog’s Hello Kitty Stratocaster – and it might be the cutest beginner guitar of all time

But it has competition in the adorable shape and cartoon graphics of Loog's Hello Kitty mini-acoustics – all of which come bundled with learning materials for young players

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“As parents discovered Loog over the years, we often heard them say, ‘I wish this existed when I was a kid’”: Kid-friendly guitar brand Loog recently partnered with Fender and Gibson – now, it's launching its very own teen- and adult-sized models

The brand is best known for rethinking guitar design and education for kids, but, with its Pro 6 models, it is now venturing into the teen and adult market

“We’ve seen a few YouTubers turn their hand to guitar making, but this new one might just be my favorite”: All the new guitar gear that has caught my eye this week – including a triumphant return for one of Gibson’s most sought-after builds

Fender, Ernie Ball Music Man, Jackson, and a load of new Gibson drops headline this week’s round-up

“There’s something deeply emotional about your first guitar”: Gibson drops three-string Les Paul and SG Juniors as it launches new kid-sized guitars with Loog

The three-stringed guitars are designed to encourage youngsters to pick up a guitar and start their journey with fun, interactive learning

“The SG and the Les Paul, reimagined in short-scale, 3-string versions”: Gibson teams up with Loog for beginner and child-friendly electrics based on its most famous guitars

Designed for kids aged three and above, these are super-accessible first guitars to give young players a start on the instrument

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Duolingo partners with Loog on a portable piano for use with its music course

Duolingo partners with Loog on a portable piano for use with its music course

Coming in Brattish green, it’s bang on trend

Fender partners with Loog for a range of child-friendly 3-string electric guitars

Fender partners with Loog for a range of child-friendly 3-string electric guitars

With just three strings, a skinny neck and scaled-down dimensions, the Fender x Loog Telecaster and Strat are cute, cool, and just the thing for young beginners

Fender launches three-string Stratocaster and Telecaster models as it partners with Loog for new kid-sized guitars

Fender launches three-string Stratocaster and Telecaster models as it partners with Loog for new kid-sized guitars

The downsized creations combine Loog's knowhow in children's guitar design with a dose of Fender flair

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