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The Latest Breaking News from LG Ad Solutions

LG Ad Solutions Launches Innovation Labs

The new division will focus on developing technologies for CTV advertising and improved user experiences

TV Tech

Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award

Also earning honors are TelevisaUnivision, LG Ad Solutions, Spectrum Reach, EssenceMediacom, Samsung Ads

Multichannel News

Study: 78% of Hispanic Americans Prefer Streaming Over Traditional TV

Hispanics, who have long over indexed in usage of streaming services, prefer the personalized and diverse content options provided by streaming

TV Tech

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PilotDesk and LG Ad Solutions Ink New Long-Term Ad Tech Deal

As part of the agreement, YieldPilot will optimize and streamline ad inventory with automated yield optimization for publishers

TV Tech

New Study Highlights Importance of Black Americans for CTV Advertisers

Survey shows that black CTV users are more likely to take action after seeing a CTV ad, according to LG Ad Solutions

TV Tech

Back-to-School Advertisers Can Go for the Gold During Olympics

LG Ad Solutions research shows most parents will watch with their kids then shop for school items in stores

Broadcasting & Cable

LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election

CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024

TV Tech

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LG Ad Solutions Says It’s Smart for Political Advertisers To Buy Streaming Ads

Survey shows Dem, GOP and independent CTV viewers prefer streaming to cable, satellite, broadcast

Broadcasting & Cable

Survey: Many Consumers Don't Mind AI-Generated Ads

49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in political ads

TV Tech

LG Ad Solutions to Adopt Unified ID 2.0

The adoption of the UID2 allows advertisers to use their first party data to improve ad campaigns while strengthening privacy

TV Tech

LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0

Brands will be able to use first-party data to target ads

Broadcasting & Cable

Viewers Prefer Their CTV Free With Ads, LG Ads Survey Finds

FAST viewers like interactive ads

Broadcasting & Cable

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery

Broadcasting & Cable

Fates & Fortunes | February 2024

Notable executives on the move

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TV Tech

Survey: Half of CTV Users Want to Shop Directly from TV Ads

Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions

Multichannel News

LG Ads Study Finds Viewers Want To Buy Products via TV

47% of respondents say they’ve made a purchase after seeing a shoppable ad

TV Tech

LG Ad Solutions Names Dave Rudnick SVP of Engineering

Rudnick joins LG from Vizio Ads, where he led the development of their CTV platform

Broadcasting & Cable

LG Ad Solutions Poaches Dave Rudnick From Vizio as SVP, Engineering

Noted for expertise in connected TV, e-commerce

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TV Tech

LG Ad Solutions Expands into Canada

The move is designed to tap into growing interest in free ad-supported streaming content in the market, LG said

Broadcasting & Cable

Dentsu Ramps Up Addressable Advertising With LG Ad Solutions

Deal bolsters Dentsu’s identity offering

Broadcasting & Cable

Viewers Are Canceling Subscriptions, Seeking Free Content: LG Ad Solutions

Consumers spend 5.7 minutes deciding what to stream

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