The Latest Breaking News from Lego

The new Lego Smart Play technology is being called one of "the most significant evolutions" for the toy since minifigures were introduced in 1978.

Like the look of the Lego Smart Brick? These are the key things you need to know.

Hidden fees are the financial equivalent of stepping on a LEGO in the dark—unexpected, painful, and immediately rage-inducing. One minute your balance looks fine, and the next you’re wondering why your account is mysteriously lighter for “processing,” “service,” or “convenience” reasons no one warned you about.

It's a modern take on interactive screenless play, and I love it.

"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet."

Toy company LEGO launched their new SMART Play System that introduces a sensor-filled brick that can adapt to its surroundings.

LEGO has pulled the wraps off a familiar-looking product that behaves like a small computer. The new Smart Play platform centers on a standard 2x4 LEGO brick that packs processing, sensing, audio, wireless networking, and charging into a familiar form factor.

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects

Lego Smart Brick launches in Star Wars sets, raising questions over pricing and where fans can buy the new interactive LEGO technology.

Sure, Nvidia, AMD and Intel all had important chip and AI platform announcements on the first day of CES 2026, but all audiences wanted to see more of was Star Wars and Jensen Huang’s little robot buddies

At CES 2026, LEGO revealed Smart Bricks, a new connected toy system that could revolutionise how the iconic brand approaches play.