The Latest Breaking News from Jaguar

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif minimalism.

Jaguar can’t seem to catch a break these days. After its rebranding campaign attracted a lot of negativity, now it’s decided to buy back nearly 3,000 of its I-Pace EVs due to the risk of fire. Owners of these vehicles had previously been asked to charge their vehicles outside, and…

A new wordmark replaces the famous four rings.

The Tories’ targets glossed over the impact on carmakers and cash-strapped drivers – but the move to net zero won’t be cheap or simple, says Guardian columnist Gaby Hinsliff