The Latest Breaking News from Iceland

According to a new poll, Waitrose is now the only major supermarket with majority Conservative customers. Hardly surprising, given it sells celeriac remoulade in its snack range. But, Katie Rosseinsky asks, can we really tell a lot about someone’s politics from their grocery habits?

A survey has found that only shoppers at Waitrose would prefer the Conservatives to win the general election

This move follows similar initiatives by Sainsbury's and Iceland to address concerns about the vulnerability of formula products to price shocks.

ICELAND customers will now be able to enjoy products from the award-winning Scottish butcher We hae meat.

Iceland flunked the Nations League while Norway flew, but only one have earnt a place in the Euro 2024 play-offs as result – and it’s not Norway

Don’t let a bit of pesky cold water stop you from having fun

Shoppers could save 50p to £10 for every £100 spent with these money-saving schemes. But are they always worth handing over your personal details?

Shoppers can save around a third of the cost of 42 selected items, ranging from air fryers to toilet roils

An expert says he has saved over £3,400 using hidden codes and yellow sticker times at supermarkets