The Latest Breaking News from Gap

Changing a logo can feel risky. People get attached to familiar designs. When a company updates its look, it hopes for excitement. But sometimes, the reaction is the opposite. A new logo can spark outrage, confusion, or even jokes. For brands, this backlash can be costly. Here are ten classic…

Follow their lead and start early.

At first glance, the multinational clothing and accessories retailer Gap Inc. (NYSE:GAP) may seem like a poor investment. With many consumers facing challenging economic conditions, a clear incentive exists to reduce spending on non-essentials, which is problematic for fashion-centric businesses. There's also the matter of global supply chain risks due to the…

Rebranding is one of the riskiest moves a company can make. When done right, it can refresh a brand’s image and attract a new generation of customers. When done wrong, it can alienate loyal customers, create confusion, and result in a public relations disaster that costs millions. A successful rebrand…