When it comes to Black Friday, Gap doesn't mess around. The beloved fashion brand—known for its elevated basics—is so serious about savings, it's rolling out its deals in three separate phases over the span of a week. And it all leads up to a big Cyber Tuesday finale (because Cyber Monday simply isn't enough).
On Tuesday, November 25, Gap began offering 40 percent off each purchase and 60 percent off select items. Then, on Wednesday, November 26, phase two of the sale began, kicking off a whole level of savings. Discounts were bumped up to 50 percent off and with 60 percent off select items, in addition to an in-store gift-with-purchase. File this under: one of the best fashion deals of the season.
Spoiler alert: The third and final phase brings the brand's best savings yet—and includes not only Cyber Monday but also Cyber Tuesday deals. On Saturday, November 29, Gap will continue its 50 percent-off deal, with no exceptions, as well as 60 percent off select items. Yep, every single product on site will be at least half off—I'm talking leather goods, Hailey Bieber-approved jeans, the viral CashSoft range, the Gap x Sandy Liang collab, and more.
With literally thousands of products available, preparing to shop this sale might feel overwhelming. That's why I've pulled together my top picks, ahead of the savings event. Ahead, peruse all the best Gap basics deals worth investing in this Black Friday.
Shop Gap's Black Friday 2025 Basics Deals
When Marie Claire tested a few best-sellers from Gap's CashSoft range, this cable-knit was the clear winner.
A very close runner-up was this shirt-jacket that is endlessly cozy.
This knit hood does double duty as a chic accessory and a useful tool for added warmth.
Every minimalist fashion muse has a simple barn jacket in her closet—Kendall Jenner, Bieber, Katie Holmes. It's a basic that comes with heavy celeb backing.
This Gap x Sandy Liang vegan fur is equal parts cozy and playful.
The right pair of black trousers will quickly become the most-used item in your close. And this pair is guaranteed to hit the mark.
Any good basics collector knows you can never have too many button-downs. This maroon iteration feels unexpected, compared to your traditional all-white or blue styles.
Indigo jeans are the ultimate wardrobe staple—and this pair comes with a stylish wide-leg fit and a chic cuff detail.
Yes, patent leather can be considered a basic. It's simple and effortless, but unfailingly cool. This pick from a recent GapStudio collection proves it.
$161 is a small price to pay for what's essentially two different jackets.
These barrel-leg jeans are already marked down, and the holiday savings haven't even started yet. They come in a ton of different washes (including floral and leopard print), for those who prefer a different wash.
Studded belts are trending, and this one is next-level chic.
Denim is a neutral—and this posh, drop-waist midi dress effectively proves it.
This sheer sweater is an effortless option for chilly nights out.
This plush, faux fur tote genuinely has me considering an impulse purchase. And it comes in three different neutral colors.
Speaking of Sandy Liang: Don't miss out on this playful, nostalgic mini.
If Hailey Bieber was shopping the Gap Black Friday sale, I think we all know what she'd buy.
This fitted sweater dress is perfect for the office or a date night.
When people say "elevated basics," this skirt is precisely what they're talking about.
Holiday parties aren't ready for you—not when you roll up in this stunning little bubble number.
Toss these into your cart for the perfect stocking stuffer.
Available in three colors, this expensive-looking cardigan is anything but in the Black Friday sale.
