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The Latest Breaking News from Fujifilm

Forget full-frame, the new Fujifilm GFX100S II delivers affordable medium-format quality

Fujifilm's cheapest-ever 100MP camera at launch gives full-frame a run for its money.

TechRadar

Fujifilm X-T50 review: putting film simulations at your fingertips

The Fujifilm X-T50 is an impressive upgrade, but it’s blurring the boundaries across Fuji’s different camera lines.

TechRadar

Like the Fujifilm X100VI but want to swap lenses? The new X-T50 could be your best bet

The Fujifilm X-T50 is a baby X-T5 with a surprisingly large price tag.

TechRadar

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Fujifilm's longest-ever GFX lens is launched and ready for action!

Full specs and price for the Fujinon GF 500mm f/5.6 R LM OIS WR revealed

Digital Camera World

Fujifilm GFX 100S II review: a refinement of a medium format favorite

A few choice upgrades create a lighter and more refined GFX camera for the masses

Digital Camera World

Medium format for the masses? The Fujifilm GFX 100S II could make you switch

Fujifilm announces the GFX 100S II – its lightest 100MP camera yet, sure to tantilize anyone tempted by medium format

Digital Camera World

New Fujifilm cameras and lenses are perfect for enthusiasts and professionals alike

Their latest models offer more than you might expect under the hood

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One of Fujifilm's most loved lenses gets rebooted, 10 years later

Fujifilm just refreshed one of its most popular lenses with weather sealing and high-resolution performance

Digital Camera World

Fujifilm X-T50 hands-on review: too much of a good thing

No longer the affordable entry-level option, is there space in the middle for another retro X-T camera?

Digital Camera World

Film isn't dead –it's digital. The Fujifilm X-T50 puts Film Simulations front and center

Fujifilm puts its Film Simulations at the forefront of its new camera, the 40MP Fujifilm X-T50, coming next month

Digital Camera World

WATCH: Fujifilm announces two new cameras and two lenses at X Summit Sydney!

LIVE REPORT: Watch Fujifilm's new GFX and X camera and lens announcements, directly from the X Summit in Australia

Digital Camera World

One of the largest tape vendors in the world announced shocking price increases out of the blue — Fujifilm blames more expensive raw material for much dearer LTO-7, 8, 9, giving the perfect excuse for storage startups to swoop in

Fujifilm has cranked up the price of all of its data tape products, with up to 40% hikes.

TechRadar

Compact cameras are making a comeback according to CIPA figures

Is it possible that newer vlogging cameras recently released by Sony, among others, are behind the growth?

Digital Camera World

Panasonic's new camera just went from "cerebral" to flat-out TikTok pandering

Shoot! Style! Share! Social! Panasonic doubles down on influencers with its latest camera teaser

Digital Camera World

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Digital Camera World

Thypoch brings its retro lenses to Canon RF, Nikon Z, Sony E, & Fuji X camera mounts

Thypoch Simera 28mm f/1.4 and 35mm f/1.4 lenses are no longer reserved just for Leica M users

Digital Camera World

Atomos issues new firmware update enabling Fujifilm F-LOG2 support

Atomos releases a new firmware update for the Ninja, Shogun, and Shinobi monitors adding new features and support

Digital Camera World

Fujifilm Fujinon Techno-Stabi TS16x28WP binocular review: practical improvements for outdoor adventures

Does adding waterproofing to Fuji’s image-stabilized binoculars make for a practical as well as powerful observation tool?

Digital Camera World

Affordable tilt-shift lenses incoming! Laowa reveals its debut tilt-shift glass

Laowa shows off two new tilt-shift lenses – the first for the company –a 55mm and 100mm f/2.8

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Digital Camera World

It looks like Panasonic's "completely new kind" of camera is coming next week

Panasonic is teasing that its "totally unexpected" camera is coming on May 23, with this surreal invitation image

Digital Camera World

Love the film look? Fujifilm teases a new camera with a Film Simulation dial

With X Summit coming up next week, Fujifilm teases two cameras, two lenses, and a brand new Film Simulation dial

iMore

Can’t get hold of a Fujifilm X100VI? Here’s how to get the film look on your iPhone camera

Turn back the clock and give your iPhone photos a retro film-era vibe using a variety of vintage apps.

Digital Camera World

As photographers clamor for smaller bodies, is the future of cameras getting more compact?

Are spiking sales of small cameras showing photographers are favoring size over specs?

TechRadar

Fujifilm Instax mini 99 review: Instant fun!

The Instax mini 99 is an exciting new option for fans of film photography who want to get creative.

TechRadar

This AI 'poetry camera' shoots haikus instead of photos – and that’s way more interesting than megapixels

This Instax-like camera is like a reverse AI image generator – image-to-text – printing words instead of pictures

Digital Camera World

Fujifilm GF 110mm f/2 R LM WR review: a perfect portrait prime for GFX cameras

The Fujifilm GF 110mm f/2 R LM WR has a focal length and aperture that make it perfect for portraiture with GFX medium format cameras.

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