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The Latest Breaking News from Fortune

Starbucks trains baristas to de-escalate

The international coffee chain announced customers must make a purchase to use the restroom or sit at a table

Salon

Starbucks CEO Brian Niccol earned a $5 million bonus after one month on the job

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Fortune

Chinese AI startup DeepSeek is threatening Nvidia's AI dominance

A new AI model from Chinese company DeepSeek is undermining the AI boom's darling, Nvidia.

Fortune

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Nike's Elliott Hill: Why retired CEOs keep coming back

Also: Wall Street: Trump’s rate cut demands are unlikely, Trump shrugs off Musk’s Stargate criticism.

Fortune

Nearly a quarter Gen Z and millennials are career catfishing because they were dared to

Out of the 29% of Gen Z and young millennials who career catfished recently, 21% did it on a dare, shocking new research reveals. Others admit they “just weren’t feeling it.”

Fortune

Why this CEO thinks RTO mandates are like ‘forcing people to fax instead of email’

And why flexibility is key to a strong talent pool.

Fortune

Retail 2025: What innovations can we look forward to?

Here's what company's such as VusionGroup and Nibble are doing to improve the experience for retailers and consumers alike.

Fortune

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Used iPhones preloaded with TikTok are on sale for up to $50,000

Phones are going for thousands of dollars on online storefronts after Apple and Google took down ByteDance platforms.

Fortune

Some Gen Zers are getting in trouble for not knowing how to dress at work—and experts say they’ve missed out on one huge fashion tip

“Office siren” and “corpcore” outfit inspiration trends have gained footing with young corporate professionals.

Fortune

Spirit Airlines quietly updated its passenger rules, disallowing customers from wearing see-through or ‘lewd’ clothing and ‘offensive’ body art

Spirit Airlines’ policy update sparks debate about whether airlines can dictate what passengers wear on flights.

Fortune

Elon Musk’s xAI is buying equipment—and getting a tax break—for an X data center in Atlanta, documents show

It’s the first step that Elon Musk’s artificial intelligence company has taken into Georgia, and is the latest indication of the interconnectedness of the two “X” companies.

Fortune

Walmart bets on the stressed-out, fading middle manager’s future, bumping pay to $620,000

Meanwhile, Amazon and other tech companies are shirking the middle manager.

Fortune

It’s still Trump's first week in office, and Elon Musk's DOGE has already lost two key players

Top lawyer William McGinley exits as DOGE faces multiple lawsuits over transparency.

Fortune

Jamie Dimon gets a $3M pay rise for 2024 bringing his compensation to $39M

Dimon was benchmarked not only on the performance of the Wall Street giant, but the board’s options for his successor.

Fortune

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Fortune

Some Trump staffers are reportedly 'furious' with Elon Musk

Trump staffers are reportedly angry with Elon Musk.

Fortune

Trump won't deliver on maximum tariff pledges, says his former commerce secretary

EXCLUSIVE: Wilbur Ross, who served as commerce secretary in Trump’s first cabinet, said the president will not have to follow through on tariff threats.

Fortune

Does AG1 really work? The influencer-famous $100-a-month supplement powder is coming to a vending machine or grocery store near you

The company formerly known as Athletic Greens is expanding its market beyond the self-optimizers that follow the podcasters Andrew Huberman or Joe Rogan. But does its green juice work?

Fortune

In Davos: Trump makes threats and promises on oil, Russia, and 'debanking'

Also: The state of shortselling, Nike’s new leader, Trump accuses BofA of debanking conservatives.

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news in one place.

100's of premium titles.
One news app.

Fortune

Starbucks is instructing workers in de-escalation so they can peacefully reserve bathrooms for paying-customers only

A Starbucks employee said the chain held training on how to handle customers asking to use the restroom or sit in the store without purchasing anything.

Fortune

Apple CEO Tim Cook follows a strict routine, including eating at the same cafeteria every single day

Tim Cook is not the only CEO who wakes up early and eats the same meals most days. Experts say this can help minimize decision fatigue, though there can be downsides.

Fortune

Exclusive: Here's how companies are protecting their top executives after the killing of UnitedHealthcare CEO Brian Thompson, according to a new survey

“Executives often underestimate the threat."

Fortune

Snouts, muddy puddles and British accents: How Peppa Pig became a global cultural phenomenon—and a $1.7 billion business franchise

The staying power of the Peppa Pig family—going 20 years strong—has made it one of Britain’s most significant cultural exports.

Fortune

Trump signed an order ending DEI. Here’s what it means for Fortune 500 companies

The President’s latest executive order aims to abolish DEI programs in both the federal and private sectors.

Fortune

Trump swings at Bank of America CEO Brian Moynihan and JPMorgan's Jamie Dimon at Davos: 'What you’re doing is wrong'

Spokespeople for both banks denied political affiliation is taken into account in banking decisions.

Fortune

DEI advocates respond to Trump's latest moves to destroy diversity policies: 'This is a marathon, not a sprint'

“Let's not get caught up in the craziness.”

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