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The Latest Breaking News from Feastables

MrBeast’s $5 billion empire runs on generosity—but at a cost

The YouTube star has built much of his popularity on philanthropy-inspired content. But red ink and controversy are testing his model.

Inside the small business success story of Tony's Chocoloney, which rakes in $162 million yearly thanks to influencers and Gen Z values

Inside the small business success story of Tony's Chocoloney, which rakes in $162 million yearly thanks to influencers and Gen Z values

Hooked by viral TikTok moments, big-brand partnerships, and celebrity endorsements, young consumers are ditching Hershey’s for Tony’s.

MrBeast says it will be ‘way cheaper’ to make his chocolate overseas thanks to Trump’s ‘brutal’ tariffs

MrBeast says it will be ‘way cheaper’ to make his chocolate overseas thanks to Trump’s ‘brutal’ tariffs

YouTube star claimed it will be ‘way cheaper’ to produce his Feastables chocolate bars overseas

The Independent UK

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MrBeast's Biggest Moneymaker Isn't YouTube Or Even Beast Games—This Business Will Surprise You

While MrBeast dominates YouTube and explores gaming, his biggest moneymaker isn't what you'd expect.

International Business Times UK

Kids ditch school for millionaire YouTuber

Hundreds of children have given school the flick to watch 10 people compete for one of several luxury cars given away by a US internet celebrity.

MrBeast chocolate is a playground craze all over again but this mum of three isn't opening her purse this time

The YouTuber claims he's found the formula for the best-tasting chocolate ever

Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not 'gimmicks' but 'the future of consumer products'

Twenty years from now it might be clear this was the "great transition" to brands being "individually led," said the billionaire VC.

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MrBeast, Charlotte Hornets Team Up for Unprecedented Partnership

MrBeast, Charlotte Hornets Team Up for Unprecedented Partnership

The popular YouTuber boasts 188 million subscribers.

Sports Illustrated

D'Amelio family's big bet to change the creator economy

D'Amelio family's big bet to change the creator economy

D’Amelio Footwear will test the power of TikTok virality and whether creator-made brands can carve out a profitable space in crowded retail categories.

YouTube's MrBeast's Feastables sweets being sold in UK for 'shocking' price

YouTube's MrBeast's Feastables sweets being sold in UK for 'shocking' price

It is hard to find the YouTuber's snack range outside the US

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