The Latest Breaking News from Cadbury

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), celebrating their work as “human-made”.

Advent enthusiast Georgina Hayden rounds up her whole family to determine which chocolate calendars hold festive joy behind every door

New research has revealed that groceries from household brands such as Nescafé, Cadbury and Nestle are diminishing in size

Consumers struggling with cost of living crisis now also face fresh wave of so-called shrinkflation

Coffee, toothpaste and even Gaviscon products are dwindling in product size while costing the same or even more, Which? has found.

Can we measure a campaign's effectiveness just by feels?

From artisanal pralines to supermarket deals, explore 2025's top chocolate advent calendars and make your countdown to Christmas that bit sweeter

Poor cocoa harvests have triggered multiple rounds of shrinkflation while luxury brands struggle to make profits

We all celebrate when a product boasts “lower sugar,” thinking we’re making a healthier choice—only to be disappointed (and maybe even misled). The promise of sweetness with less cost to our health feels smart, but in many cases, it’s more marketing than truth. From sneaky labeling to lawsuits over deceptive…