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The Latest Breaking News from Electra

The Buick Electra L7 Proves Western Carmakers Can Build A Great EV In China—If They Want To

The Buick Electra L7 is a made-in-China sedan that feels more interesting than it's U.S. counterparts. But you’ll never ever get it. And that’s a big shame.

InsideEVs

'The rider may not be able to stop' - Trek recalls 75,000 bikes due to brake malfunctions

Recall involves certain Trek and Electra-branded bicycles with coaster brakes and replacement rear wheels with coaster brakes

Cycling News

Trek recalls more than 75,000 bikes due to brake defect, tells people to 'immediately stop' riding them

Brand offering free repairs and goodwill gift vouchers that could cost company millions

Cycling Weekly

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China Loves Buick. Why Doesn't America?

For a company with more than 120 years of history under its belt, Buick is barely a blip on most people’s radar. For decades, it’s been the third or fourth option among newer, shinier alternatives from Japan and Korea. Even in GM's own portfolio, Buick is second fiddle to Cadillac.

Motor1

Europe’s Newest EV Chargers Look Like The Future We Actually Want

French company Electra is proving how EV charging stations can be fast and fun to look at.

InsideEVs

Norton’s “Electra” Trademark In India Might Spark a Small Bike Renaissance

TVS just trademarked the “Electra” name in India, hinting at a new 450cc model as part of Norton’s small-bike comeback.

RideApart

DC Fast Charging In Europe Will Get A Lot Easier This Summer

Electric vehicle drivers in Europe will soon need fewer smartphone apps to use DC fast chargers. That’s because Ionity, Fastned, Atlante and Electra–four of the largest charging operators in the region–have joined forces under the Spark Alliance name to make it easier to charge on the go.

InsideEVs

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"Just as Dave pioneered a genre with Megadeth, we wanted to pioneer something new in the world of wine": Dave Mustaine's wine company is now offering luxury wine-related excursions

Elephant safaris! Camel trekking! White water rafting! Wine drinking! Anything is possible at House Of Mustaine

Metal Hammer

NASA awards $11.5 million to help design the aircraft of tomorrow

NASA has awarded $11.5 million to five organizations that will contribute to the study of new design concepts for more sustainable aircraft.

Space

New Electra Ponto Go! From Trek Is A City E-Bike For You And A Friend

Trek’s electric sub-brand Electra has launched a new e-bike called the Ponto Go!, a city e-bike that can carry a rider and passenger.

InsideEVs

Morningstar Reduces List Of Companies Operating In Israel-Controlled Territory

Morningstar trims controversial companies doing business in Israel-controlled territory to just seven

Zenger

NatWest launches network to unlock women's potential in the West of England

Electra was launched in light of the NatWest Rose Review and explores themes such as enterprise, funding and finance, and business support

Birmingham Post

Electra Presents The Hip And Stylish 7D EQ Step-Over E-Bike

Electra, Trek's commuter e-bike spinoff, has released the 2023 edition of the 7D EQ Step-Over electric bicycle.

InsideEVs

How to make emissions-free iron at temperatures colder than coffee

Affordable green steel is a big deal, and could disrupt an industry that generates more than $870bn in revenues each year, writes Akshat Rathi

The Independent UK

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InsideEVs

Electra Introduces Artsy Kakau Go! Electric Cruiser Bike

Trek’s electric bike initiative through Electra has birthed the Kakau Go!, a hip and stylish electric cruiser bike.

InsideEVs

Electra’s New Townie Go! 5i EQ Keeps Things Cute And Simple

The new Electra Townie Go! 5i EQ is the perfect solution for those looking for a stylish and practical electric bike for city commuting.

InsideEVs

Trek’s Electra Sub-Brand Adds Two New Commuter Models To Its Lineup

Trek’s sub-brand dedicated to electric bikes, Electra, has launched two new e-bikes in the form of the Cruiser Go! and Townie Go! 7D EQ.

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