The Latest Breaking News from Denza

BYD to bring super-lux Yangwang car brand to Europe

BYD’s posh brand Denza is set to launch its Denza B5 plug-in hybrid 4x4 – and we’ve been in it

Chinese manufacturer BYD is bringing its new premium brand, Denza, to Europe. The name for its first model, Z9 GT, is meant to summarize its positioning in the market: Z being the "highest" letter in the alphabet and 9, in Chinese numerology, being synonymous with prestige.

BYD is doubling down on its European conquest plans by introducing a new luxury brand called Denza. Its goal: to compete with the West's classic premium brands, including BMW, Audi, Mercedes and Volvo. And it can do something they can't do: turn parking into magic. 

BYD’s second brand in Europe aims high, with Z9GT and D9 models coming to the UK in the next 12 months

Affordable EVs are proving hit, so it’s time to go upmarket

Germany's election this past weekend was a referendum on the country's current economic state of affairs, which are, to put it simply, not great. And I haven't read a single article about the state of affairs there that hasn't mentioned the automotive industry in some way.

When the controversial CEO of a global automaker becomes the Best-Friend-in-Chief and helps to define national policy, there might be some bleed-over into conflicts of interest. It seems that China may be betting on exactly that, especially as Tesla waits for the Chinese government to approve the use of its Full Self-Driving software on Chinese…

Parallel parking has always been one of those driving rites of passage. Some folks are naturals, while others—well, let's just say those are the ones that inevitably sell curb-rashed wheels on Facebook Marketplace. Many modern cars have some kind of auto park feature built in to help, but none do…