The Latest Breaking News from Dainese

It goes without saying that helmets have come a long way from being just protective pieces of gear. These days, they’re probably more of a status symbol than anything else. You know, a way to flex on your buddies at bike night? And while I’d like to believe that all…

Motorcycling and Italy go way back, and it’s clear that bikes have a very special place in Italy’s heart. Some of the industry’s biggest brands call Italy home—think Ducati and Aprilia, Dainese and AGV. These companies have pretty much set the standard in their respective segments.But while big names like…

When you think about the life of a motorcyclist and how many helmets they go through, there's an undeniable amount of waste attached to each lid. Even if a rider hasn't crashed in or damaged a helmet, most manufacturers recommend that riders replace them every 5-7 years. Strange, then, that…

Dainese is one of the biggest and most popular gear brands out there. If you’re just casually familiar with the name, you probably think they only make gloves, jackets, pants, and boots specific to us motorized two-wheel-loving folk.But there’s more to the Dainese group than meets the eye. The company…