The Latest Breaking News from CUPRA

Sneak peek at new supermini and concept previewing new range topper both shown at Munich Motor Show

There’s a trend among automakers to adopt a minimalist design approach by reducing creases and sharp edges. Just look at the new BMW iX3, for example. But SEAT’s Cupra brand is heading in the opposite direction, considering sharp lines define its cars. The radically styled Tindaya concept showcases massively intricate…

It’s time to rethink what 'brand' really means.

Cupra’s striking electric SUV reminds us that Europe can still take on the Tesla Model Y

Look beyond the ambiguous marketing jargon and overused buzzwords, and there's something here worth being excited about. Cupra is a relatively new brand, spun out from its big sibling Seat in 2018. Even though it builds mostly SUVs, the emphasis is on performance; the “Cupra” name itself is an amalgamation of…

The next time you fly you could be handed a Meta Quest 3 to keep you entertained. Just look out for the ads.

Tesla CEO Elon Musk isn't much for vacations. But he has spent whatever off-time he must have campaigning for the Republican Party in a hotly contested state Supreme Court election, including by pouring millions of his own dollars into the race.

Wayne Griffiths, CEO of Volkswagen’s Spanish subsidiary SEAT and father of the Cupra brand, stepped down at his own request “to pursue new challenges.”

Seemingly out of nowhere, Volkswagen decided to bring one of its European brands to America. But instead of granting a US visa to the better-known Skoda or SEAT marques, the higher-ups chose the newcomer, Cupra. Cupra has been in the VW Group since 2018, but the name has been used…