The Latest Breaking News from CUPRA

Look beyond the ambiguous marketing jargon and overused buzzwords, and there's something here worth being excited about. Cupra is a relatively new brand, spun out from its big sibling Seat in 2018. Even though it builds mostly SUVs, the emphasis is on performance; the “Cupra” name itself is an amalgamation of…

The next time you fly you could be handed a Meta Quest 3 to keep you entertained. Just look out for the ads.

Tesla CEO Elon Musk isn't much for vacations. But he has spent whatever off-time he must have campaigning for the Republican Party in a hotly contested state Supreme Court election, including by pouring millions of his own dollars into the race.

Wayne Griffiths, CEO of Volkswagen’s Spanish subsidiary SEAT and father of the Cupra brand, stepped down at his own request “to pursue new challenges.”