Cadbury has unveiled a Creme Egg “GooTool” to help fans perfect their sweet treat-eating rituals mess free.
The confectionary giant has created the dedicated five-in-one gadget after discovering how the nation is eating theirs, including using cutlery already rattling around in their kitchen drawer.
Tapping into that ingenuity, Cadbury has released a limited-edition gizmo featuring delicate tweezers, a spork, grater, straw and a whisk for the perfect mix.
Research peeled back the wrapper on the wonderfully inventive ways Brits eat their favourite gooey treat.
While the most popular method remains the classic “bite and scoop” (47 per cent), the survey revealed many are already improvising with cutlery.
Half the nation uses a teaspoon (50 per cent), a quarter prefer to cut their eggs into segments (25 per cent), while one in 10 even deploy a fork.
The findings also revealed that Brits fall into several distinct Creme Egg eating personalities.
Almost half (47 per cent) are “secret indulgers” who enjoy their Creme Egg in private, while more than a quarter (28 per cent) are “proud and public” eaters who have no shame in their messy methods.
When asked what upgraded eating experience they'd try with the GooTool, 39 per cent were tempted by the idea of using the grater for a chocolatey sprinkle over a dessert, hot chocolate, or another snack, such as crisps.
Sarah Walker, Cadbury Creme Egg Brand Manager, said: "We've always known our fans are brilliantly bonkers.
"Learning that so many people are using everything from straws to tweezers to enjoy a Creme Egg - we just had to create a way to celebrate that.
"The 'GooTool' is the ultimate accessory for perfecting your personal eating ritual, no matter how wonderfully weird.
"And a reminder that there's no wrong way to enjoy a Cadbury Creme Egg, it's just your way."
Cadbury is dropping just one exclusive GooTool in a social media giveaway, visit @CadburyUK on Instagram to enter.
