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The Latest Breaking News from BRP

BRP, Owner of Can-Am, Ski-Doo, and Sea-Doo, Is Looking for a New CEO

José Boisjoli, President and Chief Executive Officer of BRP—the parent company to Can-Am, Sea-Doo, and Ski-Doo—is retiring after a 22-year stint at the company. The company is now looking for his successor.

RideApart

Here's What Really Happened To Alta Motors, the EV Motorcycle Maker Harley Bought

If you were the slightest bit interested in motorcycles, technology, or both circa 2017 to 2019, then chances are good you've at least heard of Alta Motors. And if you were deeply interested, well, then you probably have certain feelings about Alta, its rise, and its subsequent (and very sad)…

RideApart

Can-Am is Recalling 'Certain' 2025 Origin and Pulse EV Motorcycles

There's something to be said about first-year products. Doesn't matter who they're from, nor how good ramping up production goes, there's always something that seemingly occurs when you're putting together something at scale for the first time.

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There's a Rumor Can-Am Owner Wants to Buy KTM, But Only At Firesale Price

There's no shortage of news on KTM at present. The Austrian motorcycle brand has increasingly become the topic of everyone's conversation as, well, they done screwed up. And screwed up badly.

RideApart

Sea-Doo Might Be Building an Electric Hydrofoil Surfboard

The current motto for Canadian powersport manufacturer Bombardier (BRP) is "Powersports and nothing else." That's not exactly true, as the company's actual motto is "Adventure by design." But in recent months, as the market has shrunk, global economic turmoil has taken hold, and everyone's tightened their belts, the manufacturer has…

RideApart

[UPDATE] After Weeks Of Tariffs Chaos, Here's How They'll Hit Powersports

[UPDATE May 14, 2025: On Monday, May 12, representatives from the US and China agreed to two things: a 90-day pause in their ongoing international trade tiff, and a mutual de-escalation of the exorbitant tariff rates each country had imposed upon goods from the other.

RideApart

Can-Am, Ski-Doo Parent Says Tariffs Aren't an Issue For Them, Actually

It's a strange time to be in the world, let alone in the powersports industry. And yet, plenty of people are. I've been asking folks from across the industry for their thoughts about the current, ever-evolving situation, as well as what their respective companies plan to do about it.

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Can-Am's Parent Company Begins Boat Business Sale, Sells One To Yamaha

There's something to be said about staying in the lane you know best. Yes, I've always believed that the full adage of "A jack of all trades is a master of none, but still better than a master of one," rings more true than anything. But when companies get too…

RideApart

Can-Am, Ski-Doo Are Doing Better Than Expected, But Tariff Fears Remain

Bombardier Recreational Products (BRP) might not be a household name, but chances are that even casual powersports enthusiasts know some of its products. Whether you ride a Ski-Doo or a Lynx snowmobile in winter, a Sea-Doo personal watercraft in the summer, or own a machine powered by a Rotax engine,…

RideApart

Can-Am's New Electric Motorcycles Just Won Some Design Awards, Much Deserved

If you want to look to the future of design around almost any industry, just look at the iF Product Design Award winners each year. These prestigious design awards have been going on for 71 years, and recognize excellence in product design across various disciplines. But what we're interested in…

RideApart

BRP Is Recalling Some Ski-Doo and Lynx Snowmobiles For Crash Hazard

If you live in the US or Canada and you purchased certain 2025 Ski-Doo or Lynx snowmobiles, parent company Bombardier Recreational Products (BRP) is recalling them for a potential safety issue. On 2025 sleds equipped with either the 600R E-TEC, 850 E-TEC, or 850 E-TEC Turbo R engine, there's a…

RideApart

Is Kawasaki Putting a Supercharged Superbike Engine Into a UTV?

Imagine you own a powersports company, and you have one of the coolest engines on the market, but you only use it in one vehicle. That's not just silly; it's borderline mean to your demographic—BRP, please take some notes and stick that 325-hp rotax engine in something else.

RideApart

Can-Am Partners With Tread Lightly! For Free Class on Not Being an Idiot Off-Roader

I've both seen it with my own two eyes, and heard about it in the comments section here at RideApart. There are a lot of off-roaders, whether they're 4x4 drivers or UTV drivers, ATV'ers, dirt bikers, or others, that just don't care about staying on the trail, leaving it better,…

RideApart

UTV-Maker Can-Am Patented a Truck Bed Insert and It Has a Lot of Accessories

I always love delving into the US Patent Office's records and applications, as I feel like I'm getting a sneak peek at what's to come over the next few months. Sure, these applications are technically spoilers, but those spoilers sometimes lead to me getting more excited about a product, machine,…

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If You've Never Ridden a Snowmobile, Uncharted Society Wants To Show You How

If you're a powersports manufacturer, then making cool vehicles that people find compelling is obviously your first point of focus. But where do you go from there?

RideApart

Can-Am Set To Race Maverick R at the Dakar Rally for the First Time

Can-Am will once again tackle the grueling Dakar Rally in 2025, but this time it'll be behind the wheel of the Maverick R, which is making its debut in the T4 Side-by-Side Vehicle (SSV) Class. And while bringing any all-new vehicle to the longest, most grueling rally raid in the…

RideApart

Can-Am's Parent Company Isn't Sweating Trump's Proposed Tariffs, At Least Not Yet

President-elect Trump has proposed sweeping tariffs across goods coming in from Mexico, Canada, and China. And they range between 25% and 100%, with the former aimed squarely at Mexico and Canada. Obviously, this is cause for alarm. As I've explained in other posts, tariffs only hurt the consumer, not the company,…

Kelekkamessut, or the weird and wonderful world of snowmobiling

At Kelekkamessut, snowmobiling isn’t just a sport—it’s a culture, a connection to the wild, and a dream of winter adventures yet to come

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RideApart

Half a Million Snowmobiles Have Been Built in Finland, and That's Just From Ski-Doo

Finland remains on my bucket list of places to go, albiet for some particularly "me" reasons. See, as much as Finland is gorgeous, full of hospitable people, caribou I'd love to hunt, and the Northern Lights, if you want to learn any sort of motorsport, really learn it, you go to…

RideApart

Can-Am Will Knock $3,000 Off a New Maverick R Right Now

Look, 2024 hasn't been kind to a host of powersport manufacturers, as the world has collectively tightened its proverbial and real belts. Interest rates remain high. Economic outlooks remain look. Wages have remained stagnant after years of failing to keep up with high inflation. And everyone who went hard during…

TechRadar

I’ve ridden Can-Am’s new electric motorcycles – and they’re the best case so far for ditching polluting commuter bikes

TechRadar tests Can-Am's debut electric motorcycles on the roads of Southern France.

RideApart

BRP Puts Marine Brand Up for Sale, Sea-Doo Stays in the Family

With sales lagging, consumers not spending like they once did, and the market competitive, BRP has decided to put its marine brand up for sale. It won't include Sea-Doo.

Barchart

BRP vs. Polaris: The Better Buy of the 2 Downtrodden Leisure Stocks

BRP Inc. was among 14 stocks hitting a 52-week low on Tuesday, compared to 333 hitting 52-week highs. The maker of Ski-Doo snowmobiles and Can-Am offroad vehicles is attractive at current prices. Is it the best buy?

RideApart

Can-Am’s Working On A New Helmet, Gets Comms, Lights, and Heated Visor

Can-Am’s parent company, BRP, has filed a patent for a smart helmet that features built-in comms, lights, and a visor heating system. Is all this tech really necessary?

RideApart

Can-Am and Ski-Doo Manufacturer Isn't Looking Good, Slashes Revenue Forecast

BRP, maker of Ski-Doo, Sea-Doo, and Can-Am, have stated that the company is cutting revenue projections as it faces market volatility and stiffer competition this year, which isn't great for the company's future.

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